DOI: 10.24251/hicss.2018.145
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Abstract: The study analyses twelve empirical cases employing different Mixed Reality (MR) applications: 1) 360videos, 2) augmented reality (AR) mobile applications, 3) augmented virtuality (AV), and 4) AV+AR. The empirical data in all cases consist of observations of users' and potential customers' experiences with different MR applications followed by qualitative interviews. The study assesses how various MR applications can create experience-centric services. The research focus is in service and sensory design as wel…

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