volume 34, issue 4, P93-112 2018
DOI: 10.17576/jkmjc-2018-3404-06
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Abstract: Online Social Networking sites (OSNs) provide Internet users with a useful medium for communication, interaction and collaboration. Reported usage of OSN has pervaded all segments of society irrespective of gender, age, nationality, or educational level. This study provides analysis of how demographic factors affect OSN adoption in the Kingdom of Saudi Arabia. The data represent a nationwide face-to-face survey of over 3000 respondents. Data stratification based on the population distribution across the Kingdo…

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