Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia

Brzaković, Aleksandar; Brzaković, Tomislav; Karabašević, Darjan; Popović, Gabrijela

doi:10.3390/su131810264

Cited by 8 publications

(4 citation statements)

References 65 publications

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“…The articles of scientists Grosu et al (2021), Zhavoronok et al (2022 present the conceptualization of the model of financial management in Romanian agriculture, as well as consider the peculiarities of regulatory policy. Brzakovic et al (2021) conducted an empirical analysis of the impact of digital marketing elements on the quality of services of small and medium-sized enterprises. Hauer et al (2021) analyzed how digital transformation affects the success of enterprises, and also investigated the characteristics of cooperation between marketing and sales departments in German organizations.…”

Section: Literature Reviewmentioning

confidence: 99%

The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Kyfyak,

Kindzerskyi

et al. 2023

Management Theory and Studies for Rural Business and Infrastructure Development

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The scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the article, the authors used special and general scientific research methods: induction and deduction, scientific abstraction and systematization, analysis and synthesis, abstract-logical generalization, dialectical method and graphic method. A scheme for the analysis of business processes of agricultural enterprises in the context of the development of digital marketing and logistics is proposed. The main areas that will contribute to the optimization of business processes of agricultural enterprises have been determined. It is substantiated that the balanced organization and rationalization of business processes are important for achieving the effectiveness and efficiency of the activities of enterprises in the field of agriculture, and digital marketing and logistics play an important role in the optimization of business processes of agricultural enterprises, ensuring effective management of resources, increasing productivity and competitiveness.

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Section: Literature Reviewmentioning

confidence: 99%

The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

Kyfyak,

Kindzerskyi

et al. 2023

Management Theory and Studies for Rural Business and Infrastructure Development

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“…Likewise, a marked disparity exists regarding e-commerce shop growth in terms of inbound and outbound marketing. It stands to reason that transparent information about products and shops is always demanded by customers [15,26], fine service quality is expected constantly [52], and flexible distribution and personalisation are wanted continuously [17,53,54]. No doubt, commerce development and digital market orientation are in line with inbound marketing policies, and, hence, they distinguish from massive promotions, poor quality, and asymmetric informative policies claimed by outbound policies [7,15].…”

Section: H2 (2)mentioning

confidence: 99%

The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

Díaz-Meneses,

Amador-Marrero,

Spinelli Guedes

2023

Systems

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This study uses an inbound measuring instrument to segment the cellar’s e-commerce in the Canary Islands. One of the central claims of this paper is that inbound marketing comprises several dimensions such as content resources, SEO, social media, digital maturity, and e-commerce growth, such that it implies superior levels of personalisation, flexibility, service, security, and privacy, product and shop transparency, advanced technology, and data mining. After raising three research questions, this study performed fieldwork based on web analytics procedures, extracting metrics from 59 cellars’ websites thanks to employing a broad range of software. The sampling procedure was non-probabilistic and judgmental, took place in the spring of 2023, and gathered relevant metrics to build an inbound scale. The data prove that the inbound measuring instrument can rank and segment the Canary Islands’ marketplace. Although this study has put forward a tentative explanation and application of the inbound marketing notion and tools, findings suggest a need for a more significant effort to explore how generalizable the created measuring instrument is.

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“…In fact, the financing of small and medium-sized enterprises is a worldwide problem, and governments and scholars all over the world are studying and formulating corresponding policies and systems to alleviate this problem. However, due to the special situation in China, the financial reform and the relatively backward system, and the inherent shortcomings of small and medium-sized enterprises, this problem is particularly prominent [3].…”

Section: Introductionmentioning

confidence: 99%

Service Strategy Analysis of Big Data Management in Small and Medium-sized Enterprises

Lang¹

2022

FBEM

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As the basic force to promote the development of national economy, small and medium-sized enterprises face many difficulties in their development process. And big data technology can help them improve the efficiency of enterprise management and enhance the viability of enterprises. The rise of the Internet, relying on big data technology, effectively alleviates the financing problems of SMEs. At the same time, it has a great impact on the traditional credit business of commercial banks. The legal service platform for small and medium-sized enterprises, with the development of emerging information technologies such as Internet, big data and sharing economy, has unique service advantages, which can achieve economies of scale and scope in the process of legal services, and has important practical significance for the healthy and rapid development of small and medium-sized enterprises. However, the innovation and development of small and medium-sized technology-based enterprises are difficult to achieve only by themselves, and they need to be provided with targeted and professional knowledge services by internal knowledge service departments, intermediary service agencies, and government departments, so as to improve the knowledge reserves of small and medium-sized technology-based enterprises and promote their development and innovation. This paper analyzes the relationship between SMEs and big data technology, puts forward problems in terms of awareness, technology, policy and talent, and gives corresponding strategies to help SMEs develop.

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Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia

Cited by 8 publications

References 65 publications

The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

The Role of Digital Marketing and Logistics in the Optimization of Business Processes of Agricultural Enterprises

The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

Service Strategy Analysis of Big Data Management in Small and Medium-sized Enterprises

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