volume 35, issue 1, P319-337 2019
DOI: 10.17576/jkmjc-2019-3501-21
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Abstract: This research is not intended to examine on the advantages of using social media at work but to explore the constraint and challenges imposed by social media to PR practitioners at work. The study argues that beside positive effects, social media could also bring great challenge to PR practices that are often taken for granted. At present, there is a dearth of research conducted to examine the usage of social media among PR practitioners in developing nations, the challenges and possible disruptions they impos…

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