To cite this article: Frauke Behrendt (2018) Why cycling matters for electric mobility: towards diverse, active and sustainable e-mobilities, Mobilities, 13:1, 64-80, DOI: 10.1080/17450101.2017 Media studies, school of Media, University of brighton, brighton, UK ABSTRACT This paper proposes the concept of e-velomobility. E-velomobility covers practices, systems and technologies of electrically-assisted cycling where velomobility's pedal-power combines with e-mobility's battery/motor assistance to propel the rider. The concept draws on research and policies around e-mobility, velomobility and e-bikes. Results of an analysis of qualitative material from a UK trial of e-bikes illustrate how e-velomobility is experienced. The empirical material and the conceptual approach show e-velomobility as a distinct and important form of mobility with implications for research agendas and e-mobility policy. E-velomobility and the more diverse understanding of e-mobility suggested in this paper could support a shift of strategies and policies towards more active and sustainable as well as less expensive modes of e-mobility than the current focus on electric cars.