Effects of Financial Rewards, Parents and Peers, and Benefits and Costs on Choosing Accounting Career: A Global Perspective

Abstract

One of the concerns that have received substantial interest in the accounting field, in particular, in accounting education, is the increasing scarcity and demand for professional accountants around the globe. This study aims to investigate the effects of financial rewards (FR), parents' and peers' influence (PPIF), and benefits and cost (BCE) on students' intention to pursue a career in accounting. A quantitative, convenient random sampling approach was used, and an online survey was conducted to collect data from students studying in China. A total of 311 valid responses were used for model testing based on the theory of reasoned action and the theory of planned behavior. The findings of the study include the positive effects of FR, PPIF, and BCE on accounting career choice (ACC). This study illustrates that FR is the most dominant factor (β=0.479) for influencing ACC. Furthermore, the used factor explained 70% variation in ACC. The results of the study have implications both for accounting firms and universities whether offering or not offering accounting as a major. This study provides a global perspective, which keeps this study unique from other studies. And in this study, the Partial Least Square Structural Equation Modeling (PLS-SEM) has been used which is randomly used in accounting research.

Career choice for ICT among Liberian students: A multi-criteria decision-making study using analytical hierarchy process

“…Financial remuneration is a hot topic among students when laying out career objectives. This is particularly important because sectors with low salary offerings tend to demotivate students [ 24 , 52 ]. It was followed by Job Security (C2), Job Accessibility (C4), and Professional Prestige (C3) with scores of 0.399, 0.093, and 0.046, respectively.…”

Understanding the Factors Shaping Public Accountant’s Interest between the Accounting Students

“…The influence of the environment, particularly from family and professors, appears to have a significantly positive impact on respondents' interest in becoming a public accountant. Overall, respondents exhibited a positive attitude toward these environmental influences (Kong et al, 2020;Schoenfeld et al, 2017;Wen et al, 2018). The overall mean for all statements is approximately reflective of a positive attitude and a high level of consistency in their interest in becoming a public accountant.…”

The influence of gender on STEM career choice: A partial least squares analysis

“…In this theory, subjective norms refer to an individual's perceived social pressure from significant others to perform or avoid a specific behavior (Ajzen, 2002). Based on the review of literature, it was noticed that the most frequently mentioned significant others were parents (Razali, 2021;Sheehan et al, 2018), teachers (Avargil et al, 2020;Kong et al, 2020), and peers (Batool & Ghayas, 2020;Raabee et al, 2019). This is consistent with findings reported by Hoag et al (2017) that students regarded parents, teachers, and peers as significant others who had influence over their choices and decisions.…”