Spectroscopic studies on excited-state proton transfer of a new chromophore 2-(2′-benzofuryl)-3-hydroxychromone (BFHC) have been reported recently. In the present work, based on the time-dependent density functional theory (TD-DFT), the excited-state intramolecular proton transfer (ESIPT) of BFHC is investigated theoretically. The calculated primary bond lengths and angles involved in hydrogen bond demonstrate that the intramolecular hydrogen bond is strengthened. In addition, the phenomenon of hydrogen bond reinforce has also been testified based on infrared (IR) vibrational spectra as well as the calculated hydrogen bonding energies. Further, hydrogen bonding strengthening manifests the tendency of excited state proton transfer. Our calculated results reproduced absorbance and fluorescence emission spectra of experiment, which verifies that the TD-DFT theory we used is reasonable and effective. The calculated Frontier Molecular Orbitals (MOs) further demonstrate that the excited state proton transfer is likely to occur. According to the calculated results of potential energy curves along O-H coordinate, the potential energy barrier of about 14.5 kcal/mol is discovered in the S 0 state. However, a lower potential energy barrier of 5.4 kcal/mol is found in the S 1 state, which demonstrates that the proton transfer process is more likely to happen in the S 1 state than the S 0 state. In other words, the proton transfer reaction can be facilitated based on the photo-excitation effectively. Moreover, the phenomenon of fluorescence quenching could be explained based on the ESIPT mechanism.