Effect of memorable tourism experiences on revisit intention to community-based tourism destination of domestic tourists in Vietnam

Abstract

The intention to return to a destination is one of the important research topics in tourism. The antecedents of revisiting intention confirmed include trip satisfaction, destination image, tourist attitude, and, most recently, memorable tourism experiences. This study tests the hypothesis of the impact of memorable tourism experience components on the intention to revisit the destination of domestic tourists in the community-based tourism in Northern Vietnam. The memorable tourism experience components are adapted from the scale of Kim et al [16], Chandaral et al [6], and Coudounaris et al [9]. The study carried out exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and finally, linear structural equation model analysis (SEM). It confirmed eight components of memorable tourism experiences that positively influence the intention to revisit domestic tourists and do not support the hypothesis that adverse feeling experiences affect revisit intention. There is no difference in intention to revisit the CBT destination between gender groups and different age groups with the research sample obtained.

Attributes, revisit intention, and Bicol's tourist destination sustainability: A structural equation modelling approach

“…While on the study of Zhang et al (2017) the memorable experiences of tourists should be taken seriously before, during and after their experience, it is more on the unique quality in order to captivate tourists' revisit intentions. This is also the same as the study of Tran (2021), that having memorable experiences is significant to revisit intention especially domestic tourism however, during, after and the last the experience is more important to consider because that Attributes, revisit intention, and Bicol's tourist destination sustainability: A structural equation modelling will be the tourists' basis and that will leave an impression instead of the first experience. Therefore, Tran (2021) suggests that local tourism providers should now strive to create exceptional activities or any other experiences that is uncommon in order to leave a fascinating experience for tourists and create an identity that will separate it to other tourism destinations that will persuade them to revisit.…”

What Drives Memorable Rural Tourism Experience: Evidence from Indonesian Travelers

“…In addition, the intention to return to a destination is essential in tourism. The antecedents of confirmed revisit intentions include travel satisfaction, destination image, tourist attitudes, and, most recently, a memorable travel experience [35]. Sustainable tourism development is significant for nature conservation and the preservation of indigenous cultures.…”