Effect of Baby-Like Product Personality on Visually Perceived Pleasure: A Study on Coffeemakers

Karkun, Prachi; Chowdhury, Anirban; Dhar, Debayan

doi:10.1007/978-981-10-4980-4_34

Cited by 5 publications

(3 citation statements)

References 11 publications

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“…(2011) found that curviness has an impact on product choice (E.g., people prefer curvy kitchen appliances). Karkun et al (2018) found people also prefer curvier coffeemakers. Chowdhury et al (2018) found that customers are attracted to products which are novel, curvy, pleasurable and based on anthropomorphism, in the context of television sales.…”

Section: Figurementioning

confidence: 97%

The Influence of Aesthetics and Apparent Usability on Jewelry Design Preference

Sah,

Chowdhury

2024

CMUJASR

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Over the last two decades scholars have studied the relationship between product usability and consumer purchase intentions. It has been established that perceived usability is valuable for predicting intentions to purchase water bottles, kitchen appliances, smart devices, etc., but there has been little research on the role of usability in jewelry purchase decisions. Product aesthetics is also an important factor in consumers’ purchasing decisions; aesthetics creates attraction, evokes emotions and satisfaction in shoppers. This article aims to investigate the role of aesthetics and usability in jewelry purchasing decisions in India. A survey of 194 potential jewelry customers was undertaken, with respondents asked for their opinions on six product concepts for handmade glass pendants. Our results show that aesthetics, usability and willingness to purchase handmade glass pendants are strongly and significantly related to each other. When correlation and multiple regression analysis were performed on the survey data, it was found that both usability and aesthetics positively influence purchase intention. This study finds that aesthetics and apparent usability are both valuable predictors for purchase intention of glass pendants. Keywords: Aesthetics, Craft, Design, Apparent usability, Craft cluster

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Section: Figurementioning

confidence: 97%

The Influence of Aesthetics and Apparent Usability on Jewelry Design Preference

Sah,

Chowdhury

2024

CMUJASR

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“…The extension of the understanding for this affective care-taking feeling could be generated through a process of anthropomorphism, which is described as “the transformation of a non-human object into a personalized other via metaphor” (Gn, 2016, p. 53). Empirical studies with nonbiological and cultural objects further supported the significant increase of positive effects of cuteness in various domains such as advertisements (Chang & Li, 2010; Deng, 2014), adjectives (Berque et al, 2019), and product designs (Karkun et al, 2018; Miesler et al, 2011).…”

Section: Literature Reviewmentioning

confidence: 97%

Universality and specificity of the kindchenschema: A cross-cultural study on cute rectangles.

Cho

Dydynski

Kang

2022

Psychology of Aesthetics, Creativity, and the Arts

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This study investigates the effect of kindchenschema across cultures. The kindchenschema is a gestalt that triggers a special protective behavior (Lorenz, 1970). We adopted a normative approach, which searches for possible objective aesthetics and canonic values (i.e. normative aesthetics; Crowther, 2004), and conducted a pretest, where it was inquired whether we could transfer the canonic rules of “looking cute” into five dimensions: small size, light-color, tilted angle, wide, and round shape. 229 participants completed a task in which they modified a rectangle for the parameters of size, color, angle, height-width ratio, and roundness to create a “cute rectangle.” As predicted, the “cute rectangles” created by participants were significantly smaller, lighter, more tilted, or rounder than the reference shape. The canonic rules of cuteness were confirmed by the pretest data. In the main study, type of cultural self-construals (independent or interdependent) was hypothesized as a significant predictor that differentiates the evaluation of cuteness aesthetics. 228 participants from Estonia, South Korea, and the United States (N = 228) evaluated 32 rectangles with a high or low level of the 5 cuteness dimensions in 9 semantic differential scales along with the perceived cuteness. The findings suggest that an individual’s interdependent cultural self-construal is a determinant factor in the perception of cuteness. We then discuss the theoretical and practical implication of cuteness aesthetics with regard to cultural self-construals, caring behaviors, and the perception of others.

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“…For example, some caterpillars have sharp spikes and bright colors to warn off predators (Lev-Yadun, 2009; Mappes et al, 2005). The underlying principles of Kindchenschema and Aposematism can already be encountered in the design of home appliances (Karkun et al, 2018), emotion robotics (Backhaus et al, 2018; Kolling et al, 2016), and the visualization of hazards on maps (Guo & Matsushima, 2014).…”

Section: Introductionmentioning

confidence: 99%

Communication of Hazards in Mixed-Reality Telerobotic Systems: The Usage of Naturalistic Avoidance Cues in Driving Tasks

et al. 2020

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Objective This study investigates the effect of naturalistic visual cues on human avoidance behavior for a potential use in telerobotic user interfaces incorporating mixed-reality environments (e.g., augmented reality). Background Telerobotic systems used in hazardous environments require interfaces that draw operators’ attention to potential dangers. Existing means of hazard notification can often distract or induce stress in operators. In the design and implementation of such interfaces, visual semiotics plays a critical role in creating more effective interfaces. Naturalistic visual cues such as Aposematism or Kindchenschema have proven effective to communicate danger or caution in nature, but the application of these cues in visual systems have yet to be thoroughly investigated. Method A study was conducted where 40 volunteering participants were asked to control a remote vehicle in a simulated environment. The environment contained a set of neutral and visually augmented obstacles that were designed to provoke avoidance behavior. Results The use of visual cues triggered greater avoidance behaviors in participants compared to neutral obstacles. The distance of avoidance was correlated with the type of cue present, with obstacles augmented by Aposematism (Cue A) having a greater participant–obstacle distance than Kindchenschema (Cue K). Conclusions This study shows the potential for the incorporation of naturalistic visual cues as a means to designate warning or caution in telerobotic environments. Applications The findings can offer practical guidelines for the design of visual cues in telerobotic interfaces. The further incorporation of such cues may reduce operator stress and the amount of human errors in telerobotic operations.

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Effect of Baby-Like Product Personality on Visually Perceived Pleasure: A Study on Coffeemakers

Cited by 5 publications

References 11 publications

The Influence of Aesthetics and Apparent Usability on Jewelry Design Preference

The Influence of Aesthetics and Apparent Usability on Jewelry Design Preference

Universality and specificity of the kindchenschema: A cross-cultural study on cute rectangles.

Communication of Hazards in Mixed-Reality Telerobotic Systems: The Usage of Naturalistic Avoidance Cues in Driving Tasks

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