jimik
 2023
DOI: 10.35870/jimik.v4i1.120
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Efektivitas Komunikasi Pemasaran Digital Terhadap Kesadaran Merek Dan Keputusan Pembelian Apartemen Majestic Point Serpong Selama Pandemi Covid-19

Sri Rahmawati
1

Abstract: This study aims to determine the effectiveness of digital marketing communications on brand awareness and purchasing decisions at Majestic Point Serpong Apartments during the Covid-19 pandemic by using quantitative approach techniques and data sources obtained by distributing questionnaires to prospective buyers of Majestic Point Serpong Apartment units as many as 80 respondents. Then, the method used is simple regression analysis. The results of this study indicate the Effectiveness of Digital Marketing Commu… Show more

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Cited by 5 publications

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“…Merek bisa untuk mewujudkan pelanggan berdatangan (Rahmawati, 2023). Meski sebuah merek bisa dijadikan sebagai kualitas yang serius, bukan berarti segala merek bisa mewujudkannya.…”
Section: Pendahuluanunclassified
“…Siklus penanganan data dapat memengaruhi keputusan pembelian pelanggan. Kesadaran merek dan persepsi kualitas dapat berperan dalam dampak positif terhadap keputusan pelanggan (Rahmawati, 2023). Pelanggan akan lebih sering terpengaruh oleh orang-orang di sekitar mereka, termasuk tokoh-tokoh terkenal yang tertarik pada kesadaran merek.…”
Section: Keputusan Pembelian Dipengaruhi Oleh Kesadaran Merek Dan Per...unclassified
See 1 more Smart Citation
Exaggerated anticipatory anxiety is common in social anxiety disorder (SAD). Neuroimaging studies have revealed altered neural activity in response to social stimuli in SAD, but fewer studies have examined neural activity during anticipation of feared social stimuli in SAD. The current study examined the time course and magnitude of activity in threat processing brain regions during speech anticipation in socially anxious individuals and healthy controls (HC). Method Participants (SAD n = 58; HC n = 16) underwent functional magnetic resonance imaging (fMRI) during which they completed a 90s control anticipation task and 90s speech anticipation task.
“…Merek bisa untuk mewujudkan pelanggan berdatangan (Rahmawati, 2023). Meski sebuah merek bisa dijadikan sebagai kualitas yang serius, bukan berarti segala merek bisa mewujudkannya.…”
Section: Pendahuluanunclassified
“…Siklus penanganan data dapat memengaruhi keputusan pembelian pelanggan. Kesadaran merek dan persepsi kualitas dapat berperan dalam dampak positif terhadap keputusan pelanggan (Rahmawati, 2023). Pelanggan akan lebih sering terpengaruh oleh orang-orang di sekitar mereka, termasuk tokoh-tokoh terkenal yang tertarik pada kesadaran merek.…”
Section: Keputusan Pembelian Dipengaruhi Oleh Kesadaran Merek Dan Per...unclassified
Exaggerated anticipatory anxiety is common in social anxiety disorder (SAD). Neuroimaging studies have revealed altered neural activity in response to social stimuli in SAD, but fewer studies have examined neural activity during anticipation of feared social stimuli in SAD. The current study examined the time course and magnitude of activity in threat processing brain regions during speech anticipation in socially anxious individuals and healthy controls (HC). Method Participants (SAD n = 58; HC n = 16) underwent functional magnetic resonance imaging (fMRI) during which they completed a 90s control anticipation task and 90s speech anticipation task.
“…Merek bisa untuk mewujudkan pelanggan berdatangan (Rahmawati, 2023). Meski sebuah merek bisa dijadikan sebagai kualitas yang serius, bukan berarti segala merek bisa…”
Section: Pendahuluanunclassified
Exaggerated anticipatory anxiety is common in social anxiety disorder (SAD). Neuroimaging studies have revealed altered neural activity in response to social stimuli in SAD, but fewer studies have examined neural activity during anticipation of feared social stimuli in SAD. The current study examined the time course and magnitude of activity in threat processing brain regions during speech anticipation in socially anxious individuals and healthy controls (HC). Method Participants (SAD n = 58; HC n = 16) underwent functional magnetic resonance imaging (fMRI) during which they completed a 90s control anticipation task and 90s speech anticipation task.
Exaggerated anticipatory anxiety is common in social anxiety disorder (SAD). Neuroimaging studies have revealed altered neural activity in response to social stimuli in SAD, but fewer studies have examined neural activity during anticipation of feared social stimuli in SAD. The current study examined the time course and magnitude of activity in threat processing brain regions during speech anticipation in socially anxious individuals and healthy controls (HC). Method Participants (SAD n = 58; HC n = 16) underwent functional magnetic resonance imaging (fMRI) during which they completed a 90s control anticipation task and 90s speech anticipation task.
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