E-Commerce Performance. Shopping Cart Key Performance Indicators

Abstract

In an e-commerce performance framework is important to identify the key performance indicators that measure success and together provide the greatest context into the business performance. Shopping carts are an essential part of ecommerce, a minimal set of key performance indicators being the subject of our debate. The theoretical approach is sustained by a case study, an e-shop implemented using PHP and MySQL, for simulating main business processes within the considered performance framework. Our approach opens a perspective for future research using additional indicators in order to properly evaluate the global performance of any e-shop.

Innovative Business Strategies in the Face of COVID-19: An Approach to Open Innovation of SMEs in the Sonora Region of Mexico

“…These findings strengthen and strongly contribute to the development of the theory of resources and capabilities. Despite the fact that innovation management has significant effects on maintaining economic indicators and corporate performance, these results have allowed the following practical implications to be issued for the improvement of SME management: (1) it is important to invest in and adopt technology to automate production processes and commercialization processes [54,151]; (2) it is recommended to adopt new business models for commercialization and online sales through digital platforms, to improve e-commerce transactions [152,153]; and (3) strengthen alliances with other companies and with universities, research centers, and governments to improve the efficiency of innovation management [154,155].…”

Operational performance measures for startups

“…Croll and Yoskovitz (2013) identified metrics used in six types of startups: e-commerce, software as a service (SaaS), mobile apps, media sites, usergenerated content and two-sided marketplaces (see Table I). Muntean et al (2016) also studied the performance of e-commerce startups, and revealed several key performance indicators, such as the shopping cart dropout rate, average revenue per visitor, order conversion rate, average number of products in an order and average value of an order. Other researchers have identified further important measures, including survival, employment growth, sales growth (Bruderl andPreisendorfer, 1998), growth (McKelvie andWiklund, 2010), growth rate, sales volume, business stability, customer acceptance, overall satisfaction of the entrepreneur (Sebora et al, 2009), employment growth, rate of return, productivity (Reid and Smith, 2000), employment created, profits, turnover, creation of financial assets (McCartan-Quinn and Carson, 2003), the annual rate of growth of the business in terms of sales turnover since startup (Basu, 1998) and profit (Fu et al, 2002).…”