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1The influence of water stress on growth, ecophysiology and ornamental quality of potted 1 Efficient irrigation practices are required to reduce the amount of water used. In this study, the effects 14 of different irrigation regimes on changes in growth, ecophysiology and ornamental traits of potted 15Primula vulgaris 'Heidy' plants were investigated. Three experiments were carried out. In the first, 16 the plants were either fully irrigated (100% of container capacity) or not. In the second, plants were 17 watered to full irrigation (control), to 50% of the control (moderate water stress), to 25% of the control 18 (severe water stress), or not irrigated and followed by a rehydration phase. Both experiments were 19 conducted under controlled growth conditions. The third experiment was performed under common 20 nursery conditions in an unheated and shaded greenhouse where plants were either irrigated with 21 common irrigation practices (control), or with 66% of the control amount (moderate water stress), or 22 with 33% of the control (severe water stress). In general, the percentage of senescent plants, the 23 growth index, the number of leaves, and the aerial fresh and the dry weight were not affected by 24 moderate water stress treatments. As expected, increasing water stress resulted in a general decrease 25 in all studied gas exchange parameters. However, stressed plants were more efficient in using water 26 than control plants, suggesting that stomata closed to cope with drought conditions without damaging 27 photosynthesis events. The number of fully opened flowers during the growing season was highest 28 in both control and moderately water stressed plants. In conclusion, moderate, but not severe, water 29 stress could be imposed in Primula vulgaris 'Heidy' pot production to reduce the water consumption, 30 still maintaining plant ecophysiological performances and ornamental quality.