Drivers and barriers for design and designers in interdisciplinary product development – a literature-based conceptual model
Bernd Stoehr,
Christian Koldewey,
Roman Dumitrescu
Abstract:Design is associated with many benefits for businesses, ranging from successful products and brands to greater economic success. However, companies still have difficulties in unlocking the potential of design. This publication develops a literature-based conceptual model that outlines necessary organizational factors and their interrelation to create an environment for design and designers to thrive. At the same time, it explains why companies are having difficulties in leveraging the benefits of design. Furth… Show more
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