“Drink It or Not”: Soft Drink Anticonsumption Behavior and the Mediating Effect of Behavioral Intentions

Shahzad, Muhammad Faisal; Tian, Yuhang; Xiao, Jin

doi:10.3390/su11123279

Cited by 9 publications

(15 citation statements)

References 61 publications

(145 reference statements)

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“…Craved foods including fast-food, sweetened drinks, and chocolate contain high fats (Rogers & Smit, 2000;Shahzad et al, 2019). Cravings stimulate the increased consumption of such foods (Field et al, 2016).…”

Section: Antecedents Of Fast-food Addictionmentioning

confidence: 99%

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How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Shahzad

Lee

Hasni

et al. 2022

J of Consumer Behaviour

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This research investigates the complex relationships between fast-food addiction (FFA) and fast food-anti-consumption (FFAC). Specifically, we propose an intervening process through which FFA turns into FFAC. Using a randomised sample of 437 respondents from Sichuan Province, China, this study tests how concern about obesity and chronic disease arising from FFA can lead to FFAC. Consistent with published research, we find that consumers' situations (availability of fast-foods, attitudes towards food) coupled with food-based advertising practices are positively associated with FFA. Health concerns and food waste (FW) enhance negative feelings and motivate consumers to find ways to overcome FFA. As a result, consumers exhibit FFAC to overcome health concerns and undesirable mental states positively correlated with FFA. Our research offers new insights into the processes that drive FFAC and provides a robust guide for policymakers, applied psychologists, consumers, and food marketers who can use health-related marketing appeals to limit the binge eating of unhealthy foods. | INTRODUCTIONConsumption of fast-food has increased due to its convenience and availability, thus increasing obesity and health concerns (Goyal & Singh, 2007). Studies have found that consuming calorie-rich fatty foods leads to fast-food addiction (FFA) (Farah & Shahzad, 2020;Khalid et al., 2019). Overconsumption and FFA threaten consumer well-being in terms of health and cost (Pentina & Amos, 2011). Thus, marketing literature needs to increase its concern for consumer welfare (Tosun & Yanar Gürce, 2018). To promote consumer well-being, marketing research into food consumption has emphasised the topic of fast-food anti-consumption (FFAC)

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Section: Antecedents Of Fast-food Addictionmentioning

confidence: 99%

“…Consumers adopt FFAC due to health motives that help increase self‐control and manage consumption (Ashraf et al, 2019; Oral & Thurner, 2019; Shahzad et al, 2019). Although prior research has reported factors associated with FFA or FFAC, most studies focus on only one phenomenon (Khan et al, 2019; Lee et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Shahzad

Lee

Hasni

et al. 2022

J of Consumer Behaviour

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“…In fact, today's harmful human activities have raised the issue of environmental pollution and consumer health at large (McCarthy & Liu, 2017b). Moreover, due to this, human sustainability concerns are thought-provoking subject for policymakers (Shahzad, Tian, & Xiao, 2019).…”

Section: Discussionmentioning

confidence: 99%

“…The literature on consumer social behavior regarding green consumption emphasizes the idea from the theory of planned behavior, which connects with consumer social conduct and its outcomes (Hsu et al, 2017;Perugini & Bagozzi, 2001). Social groups exert an influence on their members (Sam & Chatwin, 2015;Shahzad, Tian, & Xiao, 2019). With reference to previous studies, it has been recorded that reference social groups, which mainly include perceived friends can influence consumer buying behavior, and these social groups help further explore consumers and their consumption patterns (Díaz et al, 2017;Shahzad, Bilal, et al, 2019).…”

Section: Subjective Norms and Network Buyingmentioning

confidence: 99%

“…The convenience sampling method was then used to drawn sample, and it included both males and females. Convenience sampling method was used due to cost and time effectiveness and it also help to determine this specific generation to achieve study objectives (Shahzad, Tian, & Xiao, 2019). Nunnally (1978) proposed that to cover biases and error, the sample size should be 300 or above.…”

Section: Selection Of Sample and Sizementioning

confidence: 99%

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The Moderating Role of Product Type in Network Buying Behavior

et al. 2020

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This article investigates how consumer attitudes toward green buying and subjective norms influence the network buying with the mediation of behavioral intentions and moderation of product type. Due to the increasing environmental concerns, network buying has positively changed human interactions with the environment. Based on a sample of 392 Chinese consumers, this study reveals that consumer attitudes toward green buying and subjective norms significantly influence network buying. The empirical results provide strong evidence for the mediating role of behavioral intentions in the relationship between the attitudes toward green buying and network buying. This study empirically tests a model, including the moderating effect of product type toward green products through network buying. Green consumption through network buying will help consumers to live a healthy life together with achieving environmental sustainability and consumer well-being at large. Interestingly, the current study suggests that network buying can drive sustainable consumption.

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Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Maseeh

Sangroya

Jebarajakirthy

et al. 2022

Psychology and Marketing

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Researchers have given considerable attention to investigate anti-consumption behavior. However, empirical research tends to report somewhat erratic and inconsistent findings. Accordingly, the relationships between the antecedents, and the outcome variables of anti-consumption behavior, such as consumer well-being, remain unclear. Thus, to fill this void in the literature, this study integrates Attitude Behavior Context (ABC) theory and Well-being theory into a meta-analytic framework and synthesizes the extant literature on anti-consumption to examine concrete relationships between the contextual and attitudinal variables, anti-consumption behavior and consumer well-being.The findings show that ecological concern, religiosity, mortality salience, and perceived behavioral control influence anti-consumption attitudes and intention, whereas consumer well-being is the outcome variable of anti-consumption behavior. To investigate the possible reasons for the inconsistent findings, we performed a moderation analysis which suggests that country of study, product type, data collection period, research methods and sample type may cause inconsistencies in the findings. This meta-analytic study contributes to the anti-consumption literature. Practically, the findings provide guidelines to policymakers and societal organizations interested in promoting anticonsumption.

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“Drink It or Not”: Soft Drink Anticonsumption Behavior and the Mediating Effect of Behavioral Intentions

Cited by 9 publications

References 61 publications

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

The Moderating Role of Product Type in Network Buying Behavior

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

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