2022
DOI: 10.1080/10864415.2021.2010004
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Does Scarcity Add Value in Influencing Consumers in the Try-Before-You-Buy Model?

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Cited by 4 publications
(4 citation statements)
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“…The results showed strong direct effects of price concern and utilitarian value on impulse buying, as well as a significant mediating effect of impulse buying between price concern and food reduction intention. The results conformed to the pyramid of previous research (Tsiros and Heilman, 2005;Parizeau et al, 2015;Lahath et al, 2021;Welch et al, 2021;Jackson and Xu, 2022).…”
Section: Economic Concern Consumer Value Impulse Buying and Food Redu...supporting
confidence: 90%
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“…The results showed strong direct effects of price concern and utilitarian value on impulse buying, as well as a significant mediating effect of impulse buying between price concern and food reduction intention. The results conformed to the pyramid of previous research (Tsiros and Heilman, 2005;Parizeau et al, 2015;Lahath et al, 2021;Welch et al, 2021;Jackson and Xu, 2022).…”
Section: Economic Concern Consumer Value Impulse Buying and Food Redu...supporting
confidence: 90%
“…It mainly concerns the function and benefits-cost tradeoff in buying a product/service. Higher perceived utilitarian value means the higher perceived quality of the product/service to be more practical, helpful, and reliable (Jackson and Xu, 2022), leading to higher purchase intention (Jackson and Xu, 2022). Research on green product and organic food purchase indicate that nutrition-, health-and safety-related attributes are sensed as functional attributes of the food, which lead to a favorite utilitarian attitude and higher purchasing intention toward organic food (Lee and Yun, 2015).…”
Section: Utilitarian Value and Food Waste Reduction Intentionmentioning
confidence: 99%
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“…Further, the worldwide expansion of the Internet in recent years, and its quick acceptance and usage among people, have contributed to simplifying electronic commerce in business environments globally [1]. As a result, electronic payment systems surfaced to replace cash payment systems as busi-ness owners headed towards e-commerce platforms, which led most businesses worldwide to adopt this technology [2].…”
Section: Introductionmentioning
confidence: 99%