“…Rural e-commerce supported by internet technology enhances rural residents' market participation (Ogutu et al, 2014), enabling agricultural producers to connect directly to online markets, broaden sales channels, reduce intermediary costs, increase sales prices, mitigate information asymmetry issues (Ullah et al, 2023), and directly augment rural residents' agricultural income, thus narrowing the rural-urban income gap. From the supply side, internet development assists farmers in accurately obtaining market demand information (Leng, 2022), optimizing production decisions and plans, lowering production costs, enhancing productivity (Wang et al, 2024), promoting agricultural industry upgrading (Nawab et al, 2022), and reducing income gap between rural and urban residents. Additionally, internet development can optimize agricultural industry structure by promoting technological innovation, fostering industry integration, and facilitating industrial transformation and upgrading, thereby revitalizing rural economies and narrowing rural-urban income gap.…”