Does perceived risk really matter in travel behaviour?

Abstract

In spite of its importance in understanding tourist behaviour, the scientific knowledge about risk perceptions about a destination has begun to expand especially after 1960s. Especially, far more research is yet needed for exploring the role of risk on potential tourists’ travel motivations, destination image perceptions and visit intentions. This study, therefore, attempts to clarify the moderated impact of risk perception in the relationship among travel motivations, destination image and travel intentions. With this purpose, two survey studies were conducted on German tourists visiting Turkey, whereas the participants evaluated their perceptions about Spain or Greece. The results in both cases showed a high direct influence of travel motivations on destination image perception and a significant direct impact of destination image perception on travel intention. The findings also revealed that risk perception has a negative moderated effect on travel motivations, destination image and travel intention relationships.

Are female business travelers willing to travel during COVID-19? An exploratory study

“…In this context, the heightened sensitivity can be attributed to the amount and consistency of media attention paid to COVID-19 (Gossling et al, 2020). Without proper information, the public can be easily affected by the media, become panic, get scared, and feel vulnerable to the ongoing situation (Cabere et al, 2020;Kasperson et al, 1988;Sharifpour et al, 2014). (Hayes, 2012).…”

“…At the same time, Gossling et al (2020) stress the significance of understanding the demand side's short-and longterm behavioral responses, including business, leisure, and all other types of tourists. At an individual level, risk perception has been highlighted as a critical factor influencing travelers' decisions and wiliness to travel (Cabere et al, 2020;Sharifpour et al, 2014). At an organizational level, Crick and Crick (2020) recommend using a collaborative approach to manage the business-to-business relationship during a global pandemic; this approach is 'coopetition' in nature and constitutes of both cooperative and competitive strategies.…”

Preventing Re-Emergence of COVID-19: A National Survey of Public Risk Perceptions and Behavioural Intentions Concerning Travel Plan Among Taiwanese

“…Undoubtedly, travel intention during the pandemic or risky behavioural intention is often mediated by risk perception ( 7 ). High risk perception has a negative effect on motivation and intention ( 8 ). It is unknown if risk perception influences travel intention among the people in Taiwan during the early phase of the COVID-19 outbreak.…”

Impact of risk aversion, reactance proneness and risk appraisal on travel destination risk perception

“…A study by Caber et al (2020) among German tourists visiting Turkey, investigated risk perceptions of travel to Spain or Greece. They confirmed the negative effects of risk perception on destination attitudes.…”