Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty?

Vasudeva, Savdeep; Chawla, Sonia

doi:10.4018/ijom.2019100101

Cited by 7 publications

(6 citation statements)

References 53 publications

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“…However, not all users are proficient in this language, which results in resistance and low adoption. • Gender -Gender is an essential moderating variable in adopting mobile business applications (Vasudeva & Chawla, 2019). • Social influences -Hong (2019) found that social influences have a significant positive relationship with the intent to use mobile banking.…”

Section: Securitymentioning

confidence: 99%

“…Information and reassurances provided by individuals surrounding the consumers could improve awareness and consumer intentions towards mobile technology (Baabdullah & Alalwan, 2019). • Age -Age was used as a moderating role in various mobile banking studies (Chawla & Joshi, 2018;Chaouali & Souiden, 2019;Vasudeva & Chawla, 2019). Consumers are inspired to use mobile banking based on their needs which is likely to change as they age (Trabelsi-Zoghlami et al, 2018).…”

Section: Securitymentioning

confidence: 99%

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Financial Inclusion of the Elderly: Exploring the Role of Mobile Banking Adoption

Msweli¹,

Mawela²

2021

AIP

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The extant literature highlights that mobile banking offers various benefits for consumers. However, there is only a limited number of studies that investigate mobile banking adoption by the elderly. This study investigates the factors influencing the adoption of mobile banking by the elderly in a developing country context. The authors explore the enablers, barriers and perceptions of the elderly towards mobile banking adoption. Data were collected through interviews and focus group sessions with respondents from KwaZulu Natal Province in South Africa. The study relies on the Actor-Network Theory as a lens through which to understand the interrelated factors that influence the elderly's perception and adoption of mobile banking. The results reveal a low adoption of mobile banking by the elderly. In addition, it was evident that the barriers that influence the adoption of mobile banking by the elderly include a lack of information and understanding, security and trust issues, demographic factors, language, the complexity of mobile banking applications, and resistance to change. The identified important enablers towards the adoption of mobile banking include convenience, unlimited access, cost-effectiveness. The study proposes a mobile banking adoption model for the elderly and highlights the interrelated technical and non-technical factors influencing mobile banking adoption. Additionally, it offers design guiding principles aligned to the elderly's needs and perceptions of mobile banking.

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Section: Securitymentioning

confidence: 99%

Section: Securitymentioning

confidence: 99%

Financial Inclusion of the Elderly: Exploring the Role of Mobile Banking Adoption

Msweli¹,

Mawela²

2021

AIP

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“…Correlating with the increase in numbers, recent literature has also paid particular attention to comprehending MB technology (Alkhaldi and Kharma, 2019;Changchit et al, 2020;Chawla and Joshi, 2019;Chien et al, 2018;Choudrie et al, 2018;Foroughi et al, 2019;Merhi et al, 2020;Picoto and Pinto, 2021;Singh and Srivastava, 2020;Souiden et al, 2021;Vasudeva and Chawla, 2019). It is the service channel for banking whose way was paved by the advances in digital technologies and smartphones and their widespread use.…”

Section: Consumer Compatibility and Bank Reputation 417mentioning

confidence: 99%

“…, 2020; Picoto and Pinto, 2021; Singh and Srivastava, 2020; Souiden et al. , 2021; Vasudeva and Chawla, 2019). It is the service channel for banking whose way was paved by the advances in digital technologies and smartphones and their widespread use.…”

Section: Introductionmentioning

confidence: 99%

Linking consumer compatibility and bank reputation to intention to use mobile banking

Kıymalıoğlu,

Akıncı,

Alragig

2023

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PurposeThis article aims to question the role of attitude towards behavior and bank reputation in the relationship between consumer compatibility and behavioral intention.Design/methodology/approachUsing survey data from 640 mobile bank users in a developing country setting, the authors explored the conditional effects of users' compatibility on their future intention to use mobile banking services through attitude towards use as a function of perceived corporate reputation.FindingsThe results indicated that the attitude towards using mobile banking services has a partial mediating role in the relationship between compatibility and future intention to use. This indirect path depends on the reputation of the bank.Originality/valueThe original contribution of this study is to detail the mechanism between compatibility and usage intention that emerges within the scope of the model the authors propose and to realize this through the Johnson-Neyman approach.

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“…Variable age is considered an important factor affecting the online behavior of an individual (Rialti et al, 2019;Sheldon et al, 2021). Marketing studies highlight the importance of age in technology acceptance and reveal that younger generations mostly have a positive attitude toward the adoption of new technology (Nash, 2019;Vasudeva & Chawla, 2019) and this may also be true in the case of mobile social media. There is a digital divide in technology usage among the generations in terms of age (Berezan et al, 2018;Friemel, 2016).…”

Section: Introductionmentioning

confidence: 99%

Age in the Acceptance of Mobile Social Media

Vasudeva

2023

International Journal of E-Adoption

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This paper focuses on determining the age-based differences among consumers in terms of the acceptance of mobile social media. In doing so, the younger age group is represented by Generation Y and the elderly by Baby Boomers. Further, the famous UTAUT2 model is applied, and relationships mentioned in it are evaluated for the two age groups. For this purpose, a sample of 249 respondents was obtained from the online survey conducted in the state of Punjab in India. The statistical technique of multi-group path analysis using structural equation modelling (SEM) is applied to the generated data. The findings of the study reveal that the young age and elderly groups differ significantly in terms of the impact of effort expectancy, facilitating conditions, hedonic motivation on behavioral intention, and facilitating conditions on use behavior. It may provide important implications for future research related to internet marketing and mobile social media.

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Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty?

Cited by 7 publications

References 53 publications

Financial Inclusion of the Elderly: Exploring the Role of Mobile Banking Adoption

Financial Inclusion of the Elderly: Exploring the Role of Mobile Banking Adoption

Linking consumer compatibility and bank reputation to intention to use mobile banking

Age in the Acceptance of Mobile Social Media

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