Does Apparel Purchase Involve Joint Purchase Decision-Making? -Interpersonal Influences between Spouse or Significant Others-

Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods

“…Involvement refers to the degree of personal relevance, participation and/or interest caused by a stimulus in a specific situation (Kang & Lee, 2015). It involves personal interest, time dedication, and personal participation, and willingness to accept decision outcome in the decision-making process (Burns, 1977).…”

“…Consequently, Liang (2012) studied the correlation of product involvement with product knowledge and found out that a consumer will be more knowledgeable about a product he/ she is highly involved with and this will, in turn, influence his/ her decision-making ability. The new paradigm in family consumption pattern is the collaborative consumption measured as the degree to which couples consider their relationship as constituting a team and joint, rather than two separate individuals with selfish and egoistic aims (Kang & Lee, 2015;Zitkiene, Markeviciute, & Mickeviciene, 2017). Arising from the extant review, we assert that spouse level of involvement has the propensity to influence one's purchase decision…”

“…Knowledge is power. Product knowledge refers to the amount of knowledge and information an individual possesses about a product's/ brand's feature during evaluation, decision and usage situations (Kang & Lee, 2015). Spouse exposure to, or pre-informed to buying process occasioned by usual information of product availability, characteristics, performance and prices are crucial on who finally makes the purchase decision.…”

“…Spouse exposure to, or pre-informed to buying process occasioned by usual information of product availability, characteristics, performance and prices are crucial on who finally makes the purchase decision. The amount of purchase idea reduces dissonances and ascribes purchase decision power to the spouse who has such information (Kang & Lee, 2015) and helps to reduce inter-spousal purchase conflict. Spousal intimacy and sharing of ideas and using communication tactics to modify spouse is helpful in enriching product information (Barles-Arizon, Fraj-Andres, & Martinez-Salinas, 2013).…”

“…Couples generally seek information in order to address a purchase problem from the pre-purchase stage through purchase stage, and to the post-purchase stage. Couples compare, make a joint decision and affirm their information on decision making to ensure they arrive at the best decisions (Kang & Lee, 2015). We are inclined to hypothesize that spouse with more product information will dominate the purchase decision.…”