Do cultural norms affect social network behavior inappropriateness? A global study

Gupta, Michèle; Uz, İrem; Esmaeilzadeh, Pouyan; Noboa, Fabrizio; Mahrous, Abeer A.; Kim, Eojina; Miranda, Graça; Tennant, Vanesa; Chung, Sean B.; Azam, Akbar; Peters, Anicia; Iraj, Hamideh; Bautista, Virginia B.; Kulikova, Irina Mikhailovna

doi:10.1016/j.jbusres.2017.12.006

Cited by 26 publications

(37 citation statements)

References 59 publications

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“…Interestingly, Hofstede’s definition and framework of national culture remain the most utilized model in the area of cross-cultural business research. There is a near consensus among academics concerning the potential of employing Hofstede’s cultural framework to understand a country’s culture and differentiate it from another’s (George et al 2018 ; Gupta et al 2018 ; Metters et al 2010 ).…”

Section: National Culturementioning

confidence: 99%

Toward the understanding of national culture in the success of non‐pharmaceutical technological interventions in mitigating COVID-19 pandemic

2021

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This study conceptually explores the relationship between a nation’s culture and the success of utilizing various digital technologies to mitigate the spread of a pandemic, such as novel coronavirus (COVID-19). In the absence of a cure or vaccine of COVID-19, the national governments and public health authorities have been aggressively utilizing digital technologies to mitigate the pandemic spread. Given the urgency caused by COVID-19, this study highlights the importance of considering a country’s national culture in evaluating the efficacy of a given digital technology, despite how promising or groundbreaking it may sound, in combating the spread of an infectious disease. Relying on the two critical dimensions of national culture, power distance and individualism/collectivism, this study proposes a framework that describes how people from different countries, depending on their prevalent national cultural values, would be receptive (or intolerant) to using government-run technology solutions meant for curbing the pandemic spread.

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Section: National Culturementioning

confidence: 99%

Toward the understanding of national culture in the success of non‐pharmaceutical technological interventions in mitigating COVID-19 pandemic

2021

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“…We conducted two repeated measure linear mixed model (LMM) analyses in SPSS (Version 21), first was for AI questionability (due to perceived racial bias) and the second with AI questionability (due to perceived gender bias). The LMM regression analysis is recommended where the perception of the participant (i.e., the dependent variable) is measured repeatedly by using multiple scenarios (Gupta et al, 2018 ). The LMM design requires the data to be set up in a long format such that there were seven rows of data per participant.…”

Section: Analysis and Key Findingsmentioning

confidence: 99%

“…To our best knowledge, IS scholars have not yet investigated this particular issue in relation to individuals’ cultural values. Even though, a recent study that focused on internet-mediated social networks established a link between espoused national cultural values and their perception of what ought to be appropriate and inappropriate social network behaviors (Gupta, 2021 ; Gupta et al, 2018 ). Furthermore, prior IS research also identified the role of espoused national cultural values in explaining various IS-oriented phenomena, such as individuals’ technology acceptance (Srite & Karahanna, 2006 ), internet shopping behaviors (Sia et al, 2009 ), continued intention to use mobile applications (Hoehle et al, 2015 ), internet security behaviors (Chen & Zahedi, 2016 ), and reactions in online reviews (Hong & Kim, 2016 ).…”

Section: Introductionmentioning

confidence: 99%

Questioning Racial and Gender Bias in AI-based Recommendations: Do Espoused National Cultural Values Matter?

2021

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One realm of AI, recommender systems have attracted significant research attention due to concerns about its devastating effects to society’s most vulnerable and marginalised communities. Both media press and academic literature provide compelling evidence that AI-based recommendations help to perpetuate and exacerbate racial and gender biases. Yet, there is limited knowledge about the extent to which individuals might question AI-based recommendations when perceived as biased. To address this gap in knowledge, we investigate the effects of espoused national cultural values on AI questionability, by examining how individuals might question AI-based recommendations due to perceived racial or gender bias. Data collected from 387 survey respondents in the United States indicate that individuals with espoused national cultural values associated to collectivism, masculinity and uncertainty avoidance are more likely to question biased AI-based recommendations. This study advances understanding of how cultural values affect AI questionability due to perceived bias and it contributes to current academic discourse about the need to hold AI accountable.

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“…Adam et al, 2017;Hattab, 2012) discussing female entrepreneurs in Egypt. The purpose of this paper is to shed the light on female entrepreneurship in Egypt, a less researched area in the extant literature (Khattab and Mahrous, 2016;Mahrous and Genedy, 2018;Gupta et al 2018;Mohsen et al 2018;Shazly and Mahrous, 2017;Marzouk and Mahrous, 2017;Mahrous and Kotb, 2014). It also aims at synthesizing the previous literature on female entrepreneurship to explore the drivers of entrepreneurship success and suggest the capabilities that need attention from interested scholars in the EM arena.…”

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confidence: 99%

Female Entrepreneurship in Egypt: New Theoretical and Public Policy Implication

Mahrous¹

2019

MMI

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This paper is a report that aims to review research and reports on female entrepreneurship in order to guide and inform academics and public policy agencies about the opportunities and challenges surrounding female entrepreneurship in emerging markets such as Egypt. The female entrepreneurship discourse thus far highlights the need for further studies to advance the understanding of female entrepreneurship phenomenon. Therefore, this paper is one of the few research discussing female self-employment and entrepreneurial choices in Egypt. It also aims at synthesizing the previous literature and technical reports on female entrepreneurship to explore the challenges facing female entrepreneurs in general and in Egypt in specific. The paper builds on the institutional theory to delineate the operand and operant resources necessary to boost female entrepreneurship in emerging markets. The research implications should assist stakeholders to perceive the role of entrepreneurial marketing education in enhancing entrepreneurial success and solve the controversial role of the institutional environment in constraining female entrepreneurship. Finally, the paper will discuss future research opportunities and public policy implications for female entrepreneurship in Egypt. The paper is organized as follows. First, an introduction about the female entrepreneurship phenomenon in Egypt and the Arab and countries are introduced. Then, the second section discusses what female entrepreneurship means and the current status of the female-owned and managed organizations in Egypt. Next, a synthesis of the extant literature on female entrepreneurship is provided to explicate the drivers of female entrepreneurship success. Finally, concluding remarks about the future of female entrepreneurship studies and public policy implications are presented.

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Do cultural norms affect social network behavior inappropriateness? A global study

Cited by 26 publications

References 59 publications

Toward the understanding of national culture in the success of non‐pharmaceutical technological interventions in mitigating COVID-19 pandemic

Toward the understanding of national culture in the success of non‐pharmaceutical technological interventions in mitigating COVID-19 pandemic

Questioning Racial and Gender Bias in AI-based Recommendations: Do Espoused National Cultural Values Matter?

Female Entrepreneurship in Egypt: New Theoretical and Public Policy Implication

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