2015
DOI: 10.1186/s12889-015-2160-0
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Abstract: BackgroundThere is limited research on awareness of alcohol warning labels and their effects. The current study examined the awareness of the Australian voluntary warning labels, the ‘Get the facts’ logo (a component of current warning labels) that directs consumers to an industry-designed informational website, and whether alcohol consumers visited this website.MethodsParticipants aged 18–45 (unweighted n = 561; mean age = 33.6 years) completed an online survey assessing alcohol consumption patterns, awarenes… Show more

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Cited by 51 publications
(58 citation statements)
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“…One exception to this overall pattern was that awareness was higher among the youngest than oldest group of adults. This is consistent with the findings from a recent study in which younger adults were the most likely to recognise the DrinkWise labels 18 . Many of these young adults would have been part of the implied secondary target audience for the first two DrinkWise campaigns in 2006 and 2009 (i.e.…”
Section: Discussionsupporting
confidence: 91%
See 1 more Smart Citation
“…One exception to this overall pattern was that awareness was higher among the youngest than oldest group of adults. This is consistent with the findings from a recent study in which younger adults were the most likely to recognise the DrinkWise labels 18 . Many of these young adults would have been part of the implied secondary target audience for the first two DrinkWise campaigns in 2006 and 2009 (i.e.…”
Section: Discussionsupporting
confidence: 91%
“…We also found that more frequent drinkers were significantly more likely to correctly believe that DrinkWise receives industry funding, but awareness of DrinkWise tended to be lower, albeit not significantly so, among those who consumed alcohol at least five days per week compared with those who drank less frequently. Coomber and colleagues (2015) found that more frequent binge drinking was associated with increased odds of having visited the DrinkWise website 18 . Similarly, it may be that because of more frequent exposure to the DrinkWise logo and web address on their alcohol containers, the frequent drinkers who are aware of DrinkWise are especially likely to have visited the DrinkWise website or sought out other information about DrinkWise, explaining why they are more likely to hold correct beliefs about the organisation's industry funding.…”
Section: Discussionmentioning
confidence: 99%
“…This logo directs consumers to the DrinkWise informational website. A recent study, however, showed that only 7.3% of 18-45 year old Australian participants who drank alcohol on at least a monthly basis reported visiting the DrinkWise website [45]. It appears that these warning labels and the 'Get the facts' logo are failing to get consumers to the informational website and therefore cannot be effective in raising awareness.…”
Section: Current Industry Activities and Fasd Preventionmentioning
confidence: 95%
“…Participants were recruited using an online research panel. Such an approach to recruitment has been successfully used in past similar studies 7,18,19,21 . Both online (e.g.…”
Section: Methodsmentioning
confidence: 99%
“…Alcohol warning labels, within a wider set of interventions, have also been developed with the aim of informing consumers of the likely consequences of risky drinking, and how consumers might reduce their risk 17 . While there has been research examining the impact of alcohol warning labels on drinking intentions and behaviour, 18 and on the awareness of warning labels, 19 little is known regarding the impact of warning labels on increasing the knowledge of consequences of alcohol use. Recently, an online survey of 1,600 Australian adults demonstrated that the use of cancer warning statements on alcohol products could potentially increase the awareness of the link between alcohol use and cancer 20 …”
mentioning
confidence: 99%