volume 11, issue 2, P161-172 1996
DOI: 10.1177/026839629601100206
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Ian Graham, Graham Spinardi, Robin Williams

Abstract: This paper reviews the diverse forms taken by electronic commerce and the varied perspectives taken by observers to analyse it. Nine case studies are used to develop a taxonomy of electronic commerce implementations. Three trends in the emergence of electronic commerce are identified: a change in emphasis from competitive advantage towards the gaining of sector-wide improvements in efficiency and effectiveness, the formation of electronic markets, and a process of incremental rather than radical development w…

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