Proceedings of the ACM Web Science Conference 2015
DOI: 10.1145/2786451.2786502
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Diversity Analysis of Web Search Results

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Cited by 6 publications
(4 citation statements)
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“…Indeed, the idea of diversified rankings with respect to the preferences of a population appears in several literatures. For example, in the context of search engines, this aim is often referred to as diversifying search results (Welch, Cho, and Olston, 2011;Santos, MacDonald, and Ounis, 2015;Kingrani, Levene, and Zhang, 2015;Wang, Luo, and Yu, 2016). There are also models which incorporate this idea into online advertising (see the work of Hu et al, 2011, and the references therein).…”
Section: Introductionmentioning
confidence: 99%
“…Indeed, the idea of diversified rankings with respect to the preferences of a population appears in several literatures. For example, in the context of search engines, this aim is often referred to as diversifying search results (Welch, Cho, and Olston, 2011;Santos, MacDonald, and Ounis, 2015;Kingrani, Levene, and Zhang, 2015;Wang, Luo, and Yu, 2016). There are also models which incorporate this idea into online advertising (see the work of Hu et al, 2011, and the references therein).…”
Section: Introductionmentioning
confidence: 99%
“…In recent years, a variety of quantitative measures of diversity have been successfully applied in computer science for web search, [20][21][22][23][24] text mining, [25] and recommender systems. [26] Although there exist many different diversity measures (such as Simpson's and Shannon's) and it is debatable which diversity index is the best, [27,28] we choose to use Rao's quadratic entropy [29] to measure the diversity of data, because it takes into account both the sizes of species (groups) and the distances between species (groups).…”
Section: Rao's Quadratic Entropymentioning
confidence: 99%
“…They found that the results returned by Web search engines for rare queries are not as valuable for tail queries and that users issuing tail queries tend to reformulate their queries more often. In a comparative study of the diversity of Web search results in Google and Bing, Kingrani et al (2015) investigated how the two search engines provide diversity in their search results for various categories of Web queries. They found that Google provides more diverse results in the top 50 search results, whereas Bing is more diverse in top 10 search results.…”
Section: Related Researchmentioning
confidence: 99%