“…There are several reasons why DP is the preferred method of discourse analysis with respect to the study of KM. First, DP focuses on language as action with consequences, and which is variable; secondly, DP can be applied to all forms of communication (Potter and Edwards, 2012) -spoken and written -which offers a level of flexibility unavailable in some of the other types of DA; thirdly, it is both a methodology and a theoretical framework; fourthly, DP is particularly concerned with knowledge in the sense of how events are explained, described and how accounts are constructed as factual (Edwards and Potter, 1992); finally, DP approaches language as inseparable from the processes of cognition (Potter and Wetherell, 1987), which constitutes discourse itself as the topic of study rather than a mere conduit to inner thoughts. According to Perakyla, "...the key theoretical presupposition is that mental realities do not reside "inside" individual humans but rather are constructed linguistically, " (2005: 871).…”