We report the production of ultracold Rb Cs molecules in their rovibronic ground state X Σ (v=0; J=0), by short-range photoassociation (PA) to the 2 Π , 2 Π , and 3 Σ1+ states. In the PA frequency range from 11650 to 12150 cm (corresponding to energy levels 15500-16000 cm above the bottom of the X potential), we have observed 40 sets of new PA lines. For selected PA states, we investigate vibrational branching, rotational branching, and saturation behavior. Among these 40 new PA lines, the 3 Σ1+ (v=3) state has the highest molecule production rate of 2 x 10 molecules s into the rovibronic ground state.