Braneworld models may yield interesting effects ranging from high-energy physics to cosmology, or even some low-energy physics. Their mode structure modifies standard results in these physical realms that can be tested and used, for example, to set bounds on the models parameters. Now, to define braneworld deviations from standard 4D physics, a notion of matter and gravity localization on the brane is crucial. In this work we investigate the localization of universal massive scalar fields in a de Sitter thick tachyonic braneworld generated by gravity coupled to a tachyonic bulk scalar field. This braneworld possesses a 4D de Sitter induced metric and is asymptotically flat despite the presence of a negative bulk cosmological constant, a novel and interesting peculiarity that contrasts with previously known models. It turns out that universal scalar fields can be localized in this expanding braneworld if their bulk mass obeys an upper bound, otherwise the scalar fields delocalize: The dynamics of the scalar field is governed by a Schrödinger equation with an analog quantum mechanical potential of modified Pöschl-Teller type. This potential depends on the bulk curvature of the braneworld system as well as on the value of the bulk scalar field mass. For masses satisfying a certain upper bound, the potential displays a negative minimum and possesses a single massless bound state separated from the Kaluza-Klein (KK) massive modes by a mass gap defined by the Hubble (expansion scale) parameter of the 3-brane. As the bulk scalar field mass increases, the minimum of the quantum mechanical potential approaches a null value and, when the bulk mass reaches certain upper bound, it becomes positive (eventually transforming into a potential barrier), leading to delocalization of the bulk scalar field from the brane. We present analytical expressions for the general solution of the Schrödinger equation. Thus, the KK massive modes are given in terms of general Heun functions as well as the expression for the massless zero mode, giving rise to a new application of these special functions.