Disclosed herein is the first general chemoand site-selective alkylation of CÀBr bonds in the presence of COTf,C ÀCl and other potentially reactive functional groups,u sing the air-, moisture-, and thermally stable dinuclear Pd I catalyst, [Pd(m-I)PtBu 3 ] 2 .T he bromo-selectivity is independent of the substrate and the relative positioning of the competing reaction sites,and as such fully predictable. Primary and secondary alkylc hains were introduced with extremely high speed (< 5min reaction time) at room temperature and under open-flask reaction conditions.