Dimensions of uncertainty communication: What is conveyed by verbal terms and numeric ranges

Abstract

The paper reviews two strands of research on communication of uncertainty that usually have been investigated separately: (1) Probabilities attached to specific outcomes, and (2) Range judgments. Probabilities are sometimes expressed by verbal phrases (“rain is likely”) and at other times in a numeric format (“70% chance of rain”), whereas range judgments describe the potential amounts expected (“1–4 mm of rain”). Examination of previous research shows that both descriptions convey, in addition to the strength of expectations, pragmatic information about the communicative situation. For instance, so-called verbal probability expressions (VPE), as likely, unlikely, a chance, or not certain give some, albeit vague, probabilistic information, but carry in addition an implicit message about the sources of uncertainty, the outcome’s valence and severity, along with information about the speakers’ attitudes and their communicative intentions. VPEs are directional by drawing attention either to an outcome’s occurrence (“it is possible”) or to its non-occurrence (“it is doubtful”). In this sense they may be more informative than numbers. Uncertainties about outcomes in a distribution (continuous quantities) are alternatively expressed as interval estimates. The width of such intervals can function as a cue to credibility and expertise. Incomplete, one-sided intervals, where only one boundary is stated, imply directionality. “More than 100 people” suggests a crowd, while “less than 200” implies a shortfall. As with VPEs, directionally positive intervals are more frequent, and perhaps more neutral than negative ones. To convey expectancies and uncertainty in a balanced way, communicators may have to alternate between complementary frames.