After ISO 5500x series standards were issued back in 2014, a body of literature on asset management and asset management system has been growing. However, implementation of asset management system and its certification have not attracted much research attention. In practice, asset management system is not so widely embraced by top management, even though it supports organizations to realize value from the assets while balancing risk and opportunity, cost and performance. Hence, an interesting research question is arising, i.e., what are the key factors influencing top management's decision to either implement an asset management system or not. After introducing a theoretical background, the paper suggests research methodology and a conceptual research model. The results of the future research should allow for a better understanding of the top management's decision-making process related to asset management system implementation, and indicate potential areas to be addressed in the future to provide guidance to decision makers.