Digital subsistence entrepreneurs on Facebook

The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

“…The literature has also used these three dimensions in relation to SNSs (Delacroix et al, 2019;Kromidha & Robson, 2016). These studies, as well as other areas of entrepreneurship research, have already considered the importance of SNSs and social capital online (for a review, see Olanrewaju et al, 2020).…”

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

“…Like Evolution 1, Evolution 3 illustrates assimilation work focused on reinterpreting existing technology to adapt its uses to a new cultural repertoire. Recent research on selfmanaged Facebook selling communities for subsistence entrepreneurs (Delacroix, Parguel, and Benoit-Moreau 2018) shows that these communities are formed around Facebook group functionalities that are reinterpreted by consumers to acquire a commercial purpose infused with social relations. In these communities, consumers with limited financial resources (e.g.…”

“…Theoretical concepts such as sharing (Belk 2010) or mutuality (Arnould and Rose 2015) have been proposed, all referring to a kind of generalized exchange system built on social bonds. Studies indicate that digital technologies are core to these collaborative market systems, enabling the circulation of value (Figueiredo and Scaraboto 2016), helping manage the offline encounter (Harvey, Smith, and Golightly 2017), or intertwining social and commercial relationships (Delacroix, Parguel, and Benoit-Moreau 2018). In this regard, marketing in collaborative market systems could cease to be a pure company function, as (digital) marketing activities are enacted by individual prosumers.…”

Disruption and Legitimacy: Big Data in Society

“…multiple sources of data) are of particular relevance (Marr, 2015 ) ‘Value’ supports a new business model for ride-hailing (Marr, 2015 ) Disruptive aspects of the company’s business model Airbnb is regarded as a disruptive innovation considering its innovative internet-based business model (Guttentag, 2015 ) and its extensive use of data (Geissinger et al, 2020 ) GFT used search query tracking to attempt to predict flu outbreaks faster than traditional methods could (Amankwah-Amoah, 2016 ) Facebook’s business model is centred on users’ data. It uses social communication technologies to harvest a variety of formats of data from a broad range of sources which serve multiple purposes such as advertising (Delacroix et al, 2019 ) Uber offers cheaper, more accessible, transportation options with a structural cost advantage to both taxi services and potentially even car ownership (Wessel, 2016 ) Critical event New York City protests and court cases, and new regulations against short-term rental (2018) Negative press coverage of the failure of the Flu Trends programme to outperform standard flu tracking systems (2014) Allegations about misuse of UK and UK Facebook users’ data by Cambridge Analytica (2018) UK protests and court cases, and prohibition of operating in London (2017) Dimension of legitimacy primarily affected by the critical event Regulatory (Witt et al, 2015 ) Pragmatic (Keevers, 2019 ) Moral (Lischka, 2019 ) Cultural-cognitive (Hwang, 2019 ) Consequences Negative media coverage. Challenging lawsuits.…”

“…harvest a variety of formats of data from a broad range of sources which serve multiple purposes such as advertising (Delacroix et al, 2019) Uber offers cheaper, more accessible, transportation options with a structural cost advantage to both taxi services and potentially even car ownership (Wessel, 2016) (Witt et al, 2015) Pragmatic (Keevers, 2019) Moral (Lischka, 2019) Cultural-cognitive (Hwang, 2019)…”