Digital Marketing, Msme Product Marketing Innovation

Abstract

The use of digital media for business is not only an additional marketing activity, but also an integrated communication mechanism that amplifies the impact of every function in an organization by leveraging the power of human networks through a platform. Digital-based marketing is used to get consumers, build their preferences, promote brands, retain consumers, and increase the number of products sold and ultimately increase profits. Digital Marketing allows buyers to get all information about products and can make buying and selling transactions via the internet. Like sellers, they too can monitor, and cater to the needs and wants of potential buyers without time and geographical restrictions. Digital marketing is a two-way communication that can create awareness and engagement in the community for certain products and brands.

Keripik Pisang Bumil (Bubuk Milo) Sebagai Peluang Usaha Kekinian di Desa Ujung Tanjung Kecamatan Benai

“…Seiring berjalannya waktu, berbagai aspek dalam kehidupan mengalami transformasi, dari yang semula berbasis tradisi menjadi lebih modern. Transformasi ini berlangsung dengan cepat dan konsisten, dimana yang baik terus ditingkatkan menjadi lebih optimal melalui inovasi yang sesuai dengan kebutuhan zaman saat ini [1]. Mengingat dinamika perkembangan tersebut, setiap entitas, termasuk pelaku UMKM, dituntut untuk terus berinovasi guna memperbaiki kualitas produksinya dan bersaing di tengah persaingan pasar yang semakin ketat [2].…”

“…Keberagaman jenis pisang yang digunakan dalam proses ini berkontribusi pada diversifikasi produk. Tak hanya itu, keripik pisang juga mengandung nutrisi tinggi, menjadikannya pilihan camilan yang sehat [1].…”

A Multimodal Discourse Analysis of Wardah Cosmetics Advertisement

“…The previous research was conducted by (Suryani et al, 2021). The research on multimodal discourse analysis (MDC) in Wardah advertisements produced findings indicating that the visual representation of Wardah advertisements includes actors, goals, participants, and location.…”