DOI: 10.33919/dasc.18.1.11
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Abstract: Today the world is connected more than ever before and expectation is ½ of the global population to be digitalized till 2020 year. This remarkable development of internet technologies defines the way people live, including our work experiences, shopping attitudes and entertainment modes. Internet has defined corporate culture, as well. By tracking development of past, dominant and emerging codes and in the search-reach of proper consumer, companies nowadays have adopted digital marketing and trade strategies a…

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