Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal

Sousa, Bruno; Silva, Armandina; Malheiro, Alexandra

doi:10.1007/978-981-15-2024-2_58

Cited by 11 publications

(3 citation statements)

References 14 publications

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“…First, the banking sector is labeled as a homogenized sector, in which most of the players offer the same type of standard product/services. However, it is very difficult for a bank to earn loyalty from the customers due to this homogenization issue, because loyalty can be earned through different efforts that include a well-differentiated market offering [ 21 ], which is almost nonexistent in a homogenized segment. Second, Pakistan’s banking sector is very competitive, which demands some extraordinary and unconventional efforts from a bank to hold its market share.…”

Section: Introductionmentioning

confidence: 99%

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Zhang

Mahmood

Ariza-Montes

et al. 2021

IJERPH

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Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplored to date. Contemporary researchers have recently turned their attention toward CSR from the viewpoint of customer-centric outcomes. Therefore, the present study attempts to test the influence of CSR communication on social media and customer loyalty in the banking sector of a developing economy in times of crisis. This study also investigates the mediating effect of electronic word of mouth (E-WOM) with this relationship. The data of the present study were collected from different banking customers using a self-administered questionnaire. The empirical findings of this study validated that the CSR communication of a bank on social media increases customer loyalty, and E-WOM partially mediates this relationship. This study will be helpful for the banking sector to understand the importance of CSR communication to increase customer loyalty, which is very important for every bank in times of crisis.

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Section: Introductionmentioning

confidence: 99%

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Zhang

Mahmood

Ariza-Montes

et al. 2021

IJERPH

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“…Authors [ 17 ] stated that small businesses in the tourism industry are generally designated as having a specific lifestyle orientation. Following the identification of this label, its definition is closely linked to the economic and social contexts in which certain businesses are created [ 18 ], leading to enormous complexity of its definition; however, it is linked to personal fulfillment, without a primary connection to conventional economic success, but with a new lifestyle that the entrepreneur desires as a change in their life, combined with basic economic subsistence and social integration. In more recent studies, the same author posits that the characteristics of small-scale entrepreneurs in the tourism sector differ from other economic activities.…”

Section: Literature Reviewmentioning

confidence: 99%

Lifestyle Entrepreneurship as a Vehicle for Leisure and Sustainable Tourism

Duarte

Dias

Sousa

et al. 2023

IJERPH

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The subject of this research is related to sustainable tourism and its connection with lifestyle entrepreneurship. The Portuguese business fabric is formed by micro, small, and medium sized enterprises which have emerged in big numbers over the last years, mainly related directly and indirectly to the tourism industry. The discussed issue of this study is whether these companies are a vehicle for sustainable tourism in rural areas. Via a qualitative method, through a comparative case study of 11 businesses, the goal is to evaluate if the lifestyle entrepreneurship initiatives promote sustainable tourism in rural areas, identifying the specific business created and evaluating their growth toward the planned strategies and actions related to internal resources and capacity, as well as marketing. Lastly, the results present the plans made for growth according to the necessary balance among economic progress, environment, public health, and a social context. This study promotes decision tools for entrepreneurs and destination managers as to the practices to be adopted with the goal of sustainable development. Thus, in terms of ecological responsibility, the use of renewable energy through biomass is a very efficient practice because it both produces energy and reduces waste, since the energy production comes from plants and animal waste.

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“…Tal como as empresas, também as cidades e os países podem (e devem) desenvolver as suas próprias marcas, tornando-se destinos cada vez mais diferenciadores e competitivos (Sousa et al, 2017). A marca facilita o reconhecimento e favorece a fidelização (Sousa, Silva & Malheiro, 2020). É um ativo da empresa (ou, no caso, do próprio lugar, cidade, território ou destino turístico), um nome, um termo, um signo, símbolo ou combinação destes que tem a função de identificar bens da empresa, mas também de os diferenciar da concorrência, criando valor não apenas para o consumidor mas também para a empresa (Sousa et al, 2017).…”

Section: Citybranding Em Contextos Turísticosunclassified

Geração Das Marcas Das Cidades Do Mindelo E Da Praia – Cabo Verde: Contributo Para O Turismo

Rosa

Gonçalves

Sousa

2020

RAEI

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O principal objetivo do presente trabalho consiste em discutir a influência da criação de marca-cidade para as principais cidades de Cabo Verde de forma a valorizar as cidades e proporcionar uma maior procura por parte dos turistas que passam pelo arquipélago. Como estudo exploratório, analisou-se a criação da marca-cidade das cidades Mindelo e Praia na perspetiva dos pressupostos do modelo proposto por Kavaratzis de forma a poder executar a criação das marcas para as cidades em causa. que relaciona a influência da identidade local com as intenções comportamentais em turismo por parte de residentes e turistas. Utilizando o modelo proposto com o objetivo de trabalhar as cidades como marca de forma a valorizar as suas riquezas e permitir a competição internacional dessas cidades no âmbito do turismo sustentável. Estudos futuros deverão desenvolver mais profundamente a criação das marcas como das logo marcas criando assim uma identidade no que toca a motivação, satisfação e lealdade, bem como discutir a identidade percecionada pelos turistas. O estudo constitui um instrumento de auxílio na criação e desenvolvimento de uma citybranding em contextos específicos de turismo, refletindo na maior ou menor competitividade entre destinos turísticos. Desenvolvimento da teoria em conjunturas próprias de turismo numa ótica de citybranding. Numa perspetiva interdisciplinar, este artigo apresenta uma visão teórica no desenvolvimento e gestão das marcas num contexto turístico.

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Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal

Cited by 11 publications

References 14 publications

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Lifestyle Entrepreneurship as a Vehicle for Leisure and Sustainable Tourism

Geração Das Marcas Das Cidades Do Mindelo E Da Praia – Cabo Verde: Contributo Para O Turismo

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