Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse

Heilman, Carrie M.; Kaefer, Frederick; Ramenofsky, Samuel D.

doi:10.2753/mtp1069-6679200305

Cited by 5 publications

(3 citation statements)

References 36 publications

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“…As the research on the predictors of household clothing and footwear expenditures accumulated, some authors (e.g. Heilman et al , 2012; Nelson, 1989) began highlighting the fact that clothing and footwear consumption inside a home is heterogeneous, demonstrating a need to study the individual consumer.…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, the transition of clothing and footwear from durable to nondurable products implies that spending decisions in the product category will lose their emphasis on family and move into a more individual-driven paradigm. Therefore, there is a need for studies focusing on individual consumers, a need emphasized by several authors over the years (Heilman et al , 2012; Lim et al , 2012; Nelson, 1989).…”

Section: Introductionmentioning

confidence: 99%

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Consumer expenditures on clothing and footwear: a mixed methods study

Cruz-Cárdenas

Arévalo-Chávez

Guadalupe

2018

JFMM

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Purpose The purpose of this paper is to establish the predictors of consumers’ annual monetary expenditures on clothing and footwear in Quito, the capital of Ecuador, a developing Latin American country. Design/methodology/approach The research followed an exploratory, sequential, mixed methods design. The first phase consisted of in-depth interviews with adult individuals. The second phase involved surveying a similar segment of the population. Findings The present study supports the importance of demographic and psychological factors as predictors. The study also identifies two new groups of predictors: consumers’ reception of used clothing and physical space at home and its management. Practical implications In addition to demographic variables, consumer panels that measure expenditures on clothing and footwear should include psychological measures of participants, particularly clothing involvement. Clothing manufacturers and retailers in developing countries should consider the impact of receiving used clothes by consumers. Because clothing buying and disposal behaviors are positively associated, companies should become more involved in their customers’ disposal behavior. Originality/value The contribution of the present study is twofold. First, it contributes to the understanding of clothing and footwear expenditures by considering the individual consumer as a unit of analysis. Furthermore, it provides insights into this behavior from a little-studied context.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Consumer expenditures on clothing and footwear: a mixed methods study

Cruz-Cárdenas

Arévalo-Chávez

Guadalupe

2018

JFMM

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“…In many cultures, men provide women with resources to show sincerity and loyalty ( Jonason, Cetrulo, Madrid, & Morrison, 2009 ). Therefore, women’s possessions may partly reflect their partners’ investment and thereby indirectly reflect their partner’s loyalty ( Heilman, Kaefer, & Ramenofsky, 2012 ). Women may thus signal their partners’ loyalty by wearing conspicuous brands.…”

Section: Mating Goals and Women’s Conspicuous Consumptionmentioning

confidence: 99%

Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women

Zhao

Jin

et al. 2017

Evol Psychol

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This study aimed to use evolutionary psychology to explain conspicuous consumption's relationship with mating goals among women. We used experiments to show that power moderates conspicuous consumption's relationship with mating goals among women through an underlying relationship with women's social comparison tendencies. In Study 1, the participants read a passage describing a young woman wearing a coat made by a conspicuous brand (vs. an ordinary brand) who aimed to attract a desired man (vs. aiming to guard against potential competitors' attempts to disrupt her established intimate relationship). Participants in the conspicuous-brand condition were more confident that the young woman would succeed in mate attraction and guarding than participants in the ordinary-brand condition, suggesting the participants believed the conspicuous brands facilitated mate attraction and mate guarding more than ordinary brands. Study 2 manipulated the participants' power states and mating goals and measured participants' social comparison tendencies and conspicuous consumption index values. In the mate-guarding condition, high-power participants showed more inclination toward conspicuous consumption than low-power participants. In the mate-attraction condition, low-power participants showed a greater inclination toward conspicuous consumption than did high-power participants. Comparison orientation also mediated power's effect on conspicuous consumption inclination. The evolutionary psychological basis for the above findings is discussed, and suggestions are offered regarding product marketing.

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