Develop Eco-Friendly Enterprise: Aligning Enablers with Strategy

Abstract

Abstract:Environmental friendliness has been regarded as a fundamental characteristic of sustainability and competitiveness, yet such eco-friendliness is often not performed well. Based on the relationship matrix in the Quality Function Deployment (QFD) method and fuzzy logic, this paper presents an original integrated approach that, by linking competitive bases, green capabilities, and providers, aims at identifying the most appropriate providers to be implemented by companies starting from competitive characteristics. As an illustration, an international electronics-related manufacturing firm's eco-friendliness developing project is cited which provides evidence of a robust method that can improve the eco-friendliness of an enterprise and enhance competitive advantage. The approach allows for avoiding the risk of misalignments between green providers and competition requirements for practitioners that seek to implement green supply chain management systems.

Workplace Eco-Friendliness

“…Moreover, now the trend of ecologisation covers not only the issue of ensuring a person's daily life but also significantly affects the enterprise development policy. Nowadays, the production investment attractiveness and the success of market development directly depend on the environmental policy of the enterprise [1][2][3]. Today, enterprises are actively working on their eco-policy development and implementation.…”

Untitled

“…With more and more guidelines relating to ecology being defined in legislation, companies are being urged to implement "green measures"in various spheres of their operations. Green measures refer not only to the concept of sustainability but also to other relevant concepts that have been defined in the literature and legislation such as the circular economy (Machado et al, 2020), green supply chain (Jamwal et al, 2021), sustainable manufacturing (Lin et al, 2017), green human resource management (Paulet et al, 2021), environmental management (Bak, 2021), green marketing (Saleem et al, 2021), green product design or zero-waste buildings (Jamwal, 2021).…”