2011
DOI: 10.1515/les.2010.021 View full text |Buy / Rent full text
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Abstract: This article deals with French and German advertisements on web search engines from a linguistic point of view. It attempts to shed some light on the lexical and morphosyntactic structure of the displayed advertisements by analyzing a corpus of 329 Google ads related to the tourism industry. The most relevant findings concern the higher percentage of foreign words detected in the German ads and the very different phrase structure of the advertisement's body of text.

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