Determinants of Shopping Mall Attractiveness: The Indian Context

Mittal, Amit; Jhamb, Deepika

doi:10.1016/s2212-5671(16)30141-1

Cited by 42 publications

(27 citation statements)

References 14 publications

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“…Whereas women enjoy the shopping experience, men understand shopping differently as they take it as a task that needs to be completed (Sohail, 2015). Numerous studies have been conducted regarding the development of malls with attention drawn on their design, inside and outside ambiance and other pleasant stimuli, for example, the use of videos, refreshments, promotional activities, and their relevance in enhancing shopping experience amongst the shoppers (Mittal and Jhamb, 2016). Khare (2012) found that these strategies not only enhance positive buying decisions but also shape and influence different customer buying behaviour amongst male and female shoppers.…”

Section: Shopping Mall Experiencesmentioning

confidence: 99%

Consumer Buying Behavior at Shopping Malls: Does Gender Matter?

Katrodia¹,

Naude²,

Soni³

2018

JEBS

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The development of shopping malls is a major social and global phenomenon that has unearthed a novel facet for customer satisfaction and their consequent or relative buying behavior. The aim of his paper was to explore the gender differences in consumer buying behavior at selected Durban shopping malls. It is an observational cross-sectional study carried out on 700 randomly selected respondents to study buying capacity, buying behavior and shopping experience of male and female consumers at shopping malls in the city of Durban, South Africa. Data was collected through pre-tested semi-structured questionnaire with closed ended questions. The study revealed that there are notable gender differences, which shape shopping behavior among men and women. Time and money spent at the mall was significantly high among female as compared to male consumers. Consequently, the results attributed that personal attributes and shopping mall attractiveness factors played a crucial role in influencing customer shopping behavior amongst the mall shoppers. The study concludes that gender differences are prevalent in the buying behavior of customers at the select shopping malls in Durban, South Africa. Average time spent by female is high as compared to male which also affect their average money spent at shopping mall. Psychological, Social and Cultural factors are highly influencing customers’ buying behavior at shopping malls.

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Section: Shopping Mall Experiencesmentioning

confidence: 99%

Consumer Buying Behavior at Shopping Malls: Does Gender Matter?

Katrodia¹,

Naude²,

Soni³

2018

JEBS

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“…shopping experience was based on the extant literature (e.g. Mohan and Tandon, 2015;Anuradha and Manohar, 2011;Mittal and Jhamb, 2016;Sit,Merrilees, and Birch, 2003;Khalaf Ahmad, 2012;Ibrahim and Ng, 2002;Ismail El-Adly, 2007).These measurement items were selected to evaluate their influence on customers' shopping experience. To operationalize these dimensions, thirty items were generated and measured on a 5-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree).…”

Section: Methodsmentioning

confidence: 99%

An empirical study on the antecedents of shopping experience in Bangladeshi malls: A Structural Equation Modeling Approach

Ahmed¹,

Dash²,

Mahmud³

et al. 2019

JBRMR

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Growing competition amongst contemporary forms of shopping malls has made mall developers and management consider devising methods that enrich the experience of the customers. In this study, an attempt was made to explore the antecedents to the shopping experience at the mall. For this purpose, a survey instrument was developed for measuring the respondents' opinion. The constructs developed for this study were tested and validated by means of multidimensional procedure on a sample of 284 mall shoppers in Bangladesh. Structural equation modeling was applied to test the hypotheses developed for this study. Among the three exogenous factors analyzed in this study, two factors namely ambience and amenities have a significant influence in determining customers' shopping experience, while the third factor, named safety, exerts a statistically insignificant impact. It is reasonable to conclude, based on the evidence gathered from the study that, an enriched shopping experience can be facilitated by mall managers as a relational outcome of managing ambience and amenities. Being the first of its kind, this research work delves into the interrelated dependence among the factors that in turn influence customer experience at the shopping malls in the context of Bangladesh.

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“…The main drawback of this approach is the inability to assess managerial flexibility under uncertainty. Authors [6] argue that the definition of investment attractiveness should be carried out on the basis of factor analysis, since they are sure that each consumer, and, accordingly, the investor, has an individual taste and idea of attractiveness. This shows that each investor can have his own view on enterprise attractiveness.…”

Section: Research Of Existing Solutions Of the Problemmentioning

confidence: 99%