“…To enhance OP, firms need to set up barriers that make imitation difficult through continual investment to improve the firm advantage, making this a long-run cyclical process (Day & Wensley, 1988). Souza and William (2000) suggested that cost and quality is a part of operational performance dimension. Improving further, Vokurka, Zank, and Lund, (2002), Fawcett and Smith (1995) and White (1996) described the operational performance dimensions included price/cost, quality, responsiveness, and time to market.…”