2021
DOI: 10.4018/ijssmet.2021070108
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Determinants of Firm Performance in Automotive Industry

Abstract: This paper is centered towards examining whether innovation, social media marketing, and corporate social responsibility have any associations with firm performance in automotive sector. By reviewing the prior literature, it can be concluded that there are limited studies which focused on investigating the direct impacts of the above factors collectively on firm performance, particularly in automotive industry. Moreover, the performance of automotive industry in Malaysia has recently experienced slow growth. T… Show more

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Cited by 3 publications
(2 citation statements)
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“…Depending on government aid to generate a profit is not a viable long-term strategy. According to the industrialized economic climate, the economic crisis has encouraged the industry to be more accountable to its clients rather than being just concerned with profit [25,26].…”
Section: Methodology 21 An Overview Of the Automotive Industry In Mal...mentioning
confidence: 99%
“…Depending on government aid to generate a profit is not a viable long-term strategy. According to the industrialized economic climate, the economic crisis has encouraged the industry to be more accountable to its clients rather than being just concerned with profit [25,26].…”
Section: Methodology 21 An Overview Of the Automotive Industry In Mal...mentioning
confidence: 99%
“…This research, therefore, attempts to collect the data from the whole construction which was done using a structured questionnaire administrated among different respondents. Data collection through a structure questionnaire is a normal practice in research studies of similar nature (Al-Haraisa et al, 2021;Ramanujam and Padmavathi, 2021;Hanaysha et al, 2021).…”
Section: Methodsmentioning
confidence: 99%