2021
DOI: 10.1590/0103-8478cr20200340
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Andre Rozemberg Peixoto Simões,
Charles Frederick Nicholson,
Janderson Damaceno dos Reis
et al.

Abstract: ABSTRACT: The current study explores variables associated with the loyalty of dairy farmers to dairy processors in the Brazilian context. A multivariate discrete choice (Logit) model and alternative formulations assess the associations between loyalty metrics and farm and processor characteristics for a sample of 32 dairy farmers in 16 municipalities at the Zona da Mata in Minas Gerais. Twenty-two dairy processors were identified as milk buyers in the area studied, but each farmer indicated that they could sel…

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