Determinants of customer buying intention towards residential property in Kolkata (India): an exploratory study using PLS-SEM approach

Omrane, Amina; Bag, Sudin

doi:10.1504/ijbir.2022.122969

Cited by 3 publications

(3 citation statements)

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“…Fornell-Larcker Criterion depicts the degree of shared variance between the latent variables of the research paper. In other words, it is the square root of the AVE values of the variables (Fornell and Larcker, 1981;Omrane and Bag, 2022). Table 2 shows that all the diagonal values, which are the square root of the AVE values of the variables, are higher than all the values of the variables in the same column and row.…”

Section: Table1 Reliability and Validitymentioning

confidence: 99%

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

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2022

MMI

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The growing air, water, and plastic pollution, wastage of food, deforestation, and chemical manufactured products have given rise to the concept of green marketing. Nowadays, consumers are more aware of their environment and health, and they look for eco-friendly products that are free of toxic materials. Many brands have looked into these issues. Keeping in mind the consumer’s desire, they have started manufacturing eco-friendly, free of toxic and recyclable products. This study aims to determine the antecedents that will affect the purchase decisions of Generations Y and Z consumers purchasing green products from the beauty and personal care industry, which can finally lead them to become brand loyal. An explanatory research design was carried out to develop an empirical result for the study. A self-administered questionnaire was elaborated. The responses were measured through a 5-point Likert scale. The questionnaires were distributed through online mode to the respondents. The sample for the study was selected through self-selection sampling. A total of 250 responses were analyzed. The data was analyzed through structural equation modeling with the help of the statistical tool Smart-PLS version 3.3.9. The study’s findings showed that green marketing mix, brand knowledge, and culture positively affect green purchase intention and finally lead to brand loyalty. The results also depicted that the reference group moderates between green purchase intention and brand loyalty. The overall understanding of green marketing and its impacts on the consumer’s purchase decisions, which leads to brand loyalty, would help the brands establish different marketing strategies for attracting and engaging the consumer with higher consumer retention. It would help the brands to create brand image, consumer satisfaction, and trust among the consumer towards the brand.

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Section: Table1 Reliability and Validitymentioning

confidence: 99%

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

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2022

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“…According to the theory, these three factors interact to determine an individual's intention to perform a behavior, which then results in the actual behavior [40,41]. To this day, numerous fields, including health and social psychology [42][43][44] and marketing [45][46][47], have made extensive use of the theory to explain and predict human behavior in relation to real estate.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…In Bangladesh, the impact of managers', investors', and firms' perceptions of the issues of corporate governance and specific determinants (e.g., profitability, growth opportunity, business risks) on their leverage structure decisions was investigated [124]. In India, the theory of planned behavior was used to investigate the consumers' purchasing intentions on residential properties [45]. As of writing, relevant studies on the application of PLS-SEM in the Philippine real estate industry has a limited coverage of topics, such as examining factors affecting managers' choices of accounting method using the positive accounting theory [125], and the impact of property management services on residential property value [126].…”

Section: Structural Equation Modelingmentioning

confidence: 99%

Antecedents of Real Estate Investment Intention among Filipino Millennials and Gen Z: An Extended Theory of Planned Behavior

Gumasing,

Niro

2023

Sustainability

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The Philippines’ real estate (RE) market vis à vis its government’s collective efforts to accelerate its digital transformation faces prevalent illegal RE practices online on top of limited publicly accessible data for decision-making and decentralized and highly regional RE markets. As the middle-income millennials’ and Gen Zs’ purchasing power rises, these increasingly important consumer groups might fall prey to online RE colorums or make bad RE investment decisions. In anticipation of big data, ML, and AI becoming integral to the Philippine RE industry, this study extends the theory of the planned behavior model to account for RE investment and illegal practice and to build a theoretical basis for foundational models. A total of 400 Filipinos aged 15 to 42 from different regions in the country responded to a self-administered online survey questionnaire. The model was assessed using partial least squares structural equation modeling (PLS-SEM) and was proven to be sufficient to explain the proposed model. Results from the partial least squares structural equation modeling (PLS-SEM) revealed that during inflation, risk tolerance (RT), perceived property value (PPV), and aversion from illegal practice (IP) significantly influence millennials’ and Gen Zs’ intention to invest in the RE market, implying that they would consider prioritizing profitability at the expense of sustainability. Thus, a collective commitment to provide transparent and real-time data on RE KPIs and projects is necessary for safer and optimized operations while ensuring the sustainability of current and future projects.

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Effects of Gamified Learning on Academic Achievements: Does Gender Matter?

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2023

Arts, Research, Innovation and Society

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Determinants of customer buying intention towards residential property in Kolkata (India): an exploratory study using PLS-SEM approach

Cited by 3 publications

References 0 publications

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

Antecedents of Real Estate Investment Intention among Filipino Millennials and Gen Z: An Extended Theory of Planned Behavior

Effects of Gamified Learning on Academic Achievements: Does Gender Matter?

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