Determinant factors of Indonesian muslim behavior in choosing halal products

Abstract

This research aims to examine the factors influencing the Indonesian Muslim community’s actions in choosing halal items. This objective is accomplished by evaluating the factors of variable creation that affect halal product selection. 183 Muslim respondents in Indonesia collected data for the study by filling out questionnaires. There are nine variables in the questionnaire survey segment: personal social perception, halal certification, halal awareness, trust, subjective norms, satisfaction, attitude, religiosity, and interest. Data were obtained based on participants’ availability and willingness to participate in selecting the questionnaire. The approach used is quantitative descriptive, namely, factor analysis, to determine the factors that form variables. One of the most important results is that the nine variables were selected to create an element that significantly influences people’s behavior in choosing halal items. Next are satisfaction, personal social perception, subjective norms, attitude, halal certification, interest, trust, and halal awareness. The religiosity variable results give the most significant contribution of importance in shaping the variables. AcknowledgmentAuthors acknowledge the Covenant Faculty of Economics and Business of UIN Sunan Gunung Djati Bandung, who has supported this research.

Religiosity Dan Personal Norm Pengaruhnya Terhadap Keputusan Pembelian Produk Halal: Mediasi Sikap Konsumen

“…Analisis regresi berganda digunakan untuk menganalisis dan mengetahui peran religiusitas (X1) dan nilai pribadi (personal norm) (X2) terhadap sikap konsumen produk halal (M), serta peran religiusitas (X1), nilai pribadi (personal norm) (X2), dan sikap (M) terhadap keputusan pembelian produk halal (Y) (Gojali & Asih, 2021;Syahrum & Salim, 2012;Tuhin et al, 2022).…”

Perception and Consumer Behavior of Halal Product Toward Purchase Decision in Indonesia

“…Some researchers have also agreed on other consumer perception factors, such as religiosity [8,9]. Consumer concern for product halalness also influences purchasing decisions, as claimed by Awan, et al [10], Nurhayati and Hendar [11], also by Gojali and Asih [12]. On the other hand, product purchase decisions are also associated with the condition of the product.…”

Multidimensional Trust in Halal Logo of Food Products : A Study in Local Cultural Context

“…The inclusion of the halal logo on product packaging is significant in conveying a distinctive impression to consumers and has an impact on various aspects, including trust. For halal marketing, high-touch engagement with the Muslim consumer is essential to develop and maintain halal trust (Tieman, 2020) Halal-certified products generate high confidence and trust from muslim consumers (Lee & Lee, 2020) and influence consumer to purchase food product (Aslan, 2023;Gojali & Suci Asih, 2020;R. Rahman, Zahari, & Hanafiah, 2021).…”

“…Study by Berakon et al (2023) Revealing the role of ease of use and usability as well as halal knowledge on the trust of destination visitors that illustrates trust in halal destinations is shaped by functional or cognitive factors. In general, previous studies on trust associated with the halal logo limited to understanding how the existence of halal logos affects consumer trust (Aslan, 2023;Gojali & Suci Asih, 2020;Lee & Lee, 2020;R. Rahman et al, 2021;Windasari et al, 2024;Yener, 2022) and their purchase behavior (A.…”