Experimental and theoretical studies on the oxidation of saturated hydrocarbons (n-hexane, cyclohexane, n-heptane, n-octane and isooctane) and ethanol in 28 Torr O or air plasma generated by a hollow cathode discharge ion source were made. Ions corresponding to [M + 15] and [M + 13] in addition to [M - H] and [M - 3H] were detected as major ions where M is the sample molecule. The ions [M + 15] and [M + 13] were assigned as oxidation products, [M - H + O] and [M - 3H + O] , respectively. By the tandem mass spectrometry analysis of [M - H + O] and [M - 3H + O] , H O, olefins (and/or cycloalkanes) and oxygen-containing compounds were eliminated from these ions. Ozone as one of the terminal products in the O plasma was postulated as the oxidizing reagent. As an example, the reactions of C H with O and of C H (CH CH CH CH CH CH ) with ozone were examined by density functional theory calculations. Nucleophilic interaction of ozone with C H leads to the formation of protonated ketone, CH CH C(=OH )CH CH CH . In air plasma, [M - H + O] became predominant over carbocations, [M - H] and [M - 3H] . For ethanol, the protonated acetic acid CH C(OH) (m/z 61.03) was formed as the oxidation product. The peaks at m/z 75.04 and 75.08 are assigned as protonated ethyl formate and protonated diethyl ether, respectively, and that at m/z 89.06 as protonated ethyl acetate. Copyright © 2016 John Wiley & Sons, Ltd.