2010
DOI: 10.1016/j.ijhcs.2010.02.001
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Designing product listing pages—Effects on sales and users’ cognitive workload

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Cited by 33 publications
(19 citation statements)
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“…Schmutz et al (2010) found that list presentation has lower user cognitive load than matrix (array) presentation. List presentation is fit to use for showing result from search box, especially for product quantity and price comparison in detail (Fig.…”
Section: The Recommendationmentioning
confidence: 96%
“…Schmutz et al (2010) found that list presentation has lower user cognitive load than matrix (array) presentation. List presentation is fit to use for showing result from search box, especially for product quantity and price comparison in detail (Fig.…”
Section: The Recommendationmentioning
confidence: 96%
“…Sorting or ordering information by specific attributes has been shown to be a valuable decision aid, reducing search time since users can look for target information in a specific location of the list based on sorting criteria (Cai and Xu, 2008;Hong et al, 2004;Schmutz et al, 2010). Experimental studies on sorting have shown that sorting in descending (based on the most relevant criteria) rather than ascending order reduces search time as the target information is displayed at the top of a display and the need for scrolling is reduced (Cai and Xu, 2008).…”
Section: Sorting As a Location Information Cuementioning
confidence: 99%
“…Because location is a visuo-spatial cue, it facilitates faster holistic processing by the right hemisphere of the brain. The mapping of location to information content can be further optimized by positioning the target information in specific areas of the display based on the documented visual search patterns of left to right and top to bottom, a clock-wise scan of the display (e.g., Campbell and Maglio, 1999;Schmutz et al, 2010).…”
Section: Sorting As a Location Information Cuementioning
confidence: 99%
“…For each product category, products are often displayed in a list or an array presentation format. The users compare different alternative products and make choices on which product to have a closer look at or to put in the basket on this page [8].…”
Section: Introductionmentioning
confidence: 99%