Abstract:Build-to-order was once the only way in which products were made, but limited the market to only the rich buyers. Mass production contributed to a wider access to products, however with losses in individuality. Finally, mass customization aimed at holding out the promise of both, and “lean” concepts helped to (partly) make it a reality. However, the world has changed significantly since the first introduction of “lean” – especially in the most recent years. European companies are facing a growing international… Show more
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