Description of green versus environmentally indifferent consumers of wood products in Scandinavia: flooring and decking

Roos, Anders; Nyrud, Anders Q.

doi:10.1007/s10086-008-0957-5

Cited by 37 publications

(32 citation statements)

References 13 publications

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“…Bush, 1996, 1999;Jonasson, 2004;Järvinen et al, 2001Järvinen et al, , 2002Kozak andManess, 2001, Lautamäki, 2000;Nyrud et al, 2008;Pakarinen, 1998;Pakarinen and Asikainen, 2001;Roos and Nyrud, 2008;Sinclair et al, 1993;Toivonen and Hansen, 2003;Wagner and Hansen, 2004;Weinfurther and Hansen 1999;Vickery et al, 1994). identified quality dimensions and attributes have related to the supplier firm and its characteristics such as the behaviour of sales personnel; the ability to customise products and services; and the physical good including its technical performance and durability; appearance including design and packaging; product and producer related information; and health impacts and environmental friendliness.…”

Section: Perceived Product Qualitymentioning

confidence: 97%

“…Environmental characteristics have been much emphasised in the case of wood products (e.g. Kärnä, 2003;Roos and Nyrud, 2008). In this study, these are included in the intangible product component even though environmental product characteristics may strongly originate from the technical product.…”

Section: Theoretical Frameworkmentioning

confidence: 98%

“…Appearance, including design and other related characteristics such as the natural variability and warmth of wood material, is another major dimension of a physical product such as wooden flooring material or furniture (e.g. Jonasson, 2004;Nyrud et al, 2008;Pakarinen 1998;Pakarinen and Asikainen, 2001;Roos and Nyrud, 2008). These are determined as sub-dimensions of the tangible product component.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

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Product quality and value from consumer perspective—An application to wooden products

Toivonen¹

2012

JFE

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JEL classification: M110 (Production Management) M140 (Corporate culture and Social responsibility) Q230 (Forestry) Keywords:Perceived product quality Quality dimensions Perceived product value Consumers Wooden furniture Wooden flooring and panelling products a b s t r a c t Product quality as perceived by consumers is studied with the use of empirical survey data on wooden flooring/panelling materials and on wooden furniture markets in Finland. The results indicate that consumers' quality perceptions are consistent for the two product categories. Perceived product quality may be understood as a hierarchical structure, which consists of tangible and intangible dimensions, and is fairly consistent for different products. The most abstract dimensions are reflected in more specific sub-dimensions and product attributes. For consumers, the quality of the tangible product is more important than the quality of the product intangibles in the case of wooden products. Perceived product value is determined as customers' judgement of the relationship between perceived product quality and price. It was also observed to be a two-dimensional structure with tangible and intangible dimensions. The observed dimensions of perceived product quality and value were logically linked.

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Section: Perceived Product Qualitymentioning

confidence: 97%

Section: Theoretical Frameworkmentioning

confidence: 98%

Section: Theoretical Frameworkmentioning

confidence: 99%

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Product quality and value from consumer perspective—An application to wooden products

Toivonen¹

2012

JFE

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“…However, research has shown that natural products are usually preferred over synthetic products, as natural products are perceived as healthier, sensory more attractive, purer, safer and morally justifiable [33]. This so-called "green consumer behavior" motivates consumers to seek and buy green products [34]. In line with these beliefs, consumers are more likely to purchase wood products and are more willing to pay additional money [35,36].…”

Section: Psychological Differences Between Wood and Laminatementioning

confidence: 99%

Wood or Laminate?—Psychological Research of Customer Expectations

Jiménez

Dunkl

Eibel

et al. 2016

Forests

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Abstract:Wood is generally associated with being practical, aesthetic and economy-friendly. Using wood in interior settings also can be based on psychological expectations and assumptions, as wood is attributed as warmer, more homely, more relaxing and more inviting. However, when investigating psychological differences, wood is usually compared to carpets, glass, leather, stone, or plastic but is not compared to a visually similar material such as laminate. The aim of this study is to analyze and compare the various psychological characteristics related to wooden and laminate materials in interior settings. The experimental design was a 2 × 2 design (material, sequence) with repeated measures for material. Forty participants were asked to evaluate a framed piece of wood floor and a framed piece of laminate floor regarding technical, practical, and psychological aspects. Further, three questions about one's purchase decision were asked. The results show that the wooden floor was evaluated significantly better than the laminate floor regarding "materials and processing", "atmosphere", and "values and symbolic functions". For the criterion "health", a tendency in favor of wood could be found. In addition, the participants would more likely recommend and purchase wooden products and also accept more deficiencies in wooden products.

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“…Roos and Nyrud (2008) surveyed consumers of flooring and decking in do-it-yourself stores in Sweden and Denmark. Their sample included both consumers with a preference for green products as well as those without a preference.…”

Section: Marketing and Consumer Attitudes Towards Green Productsmentioning

confidence: 99%

A marketing study of consumer acceptance & perceived greenness of wood concrete products

Sholty¹

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Market research was conducted to determine consumer response and perceptions regarding a novel building material. Mountain Pine Beetle Wood Concrete Products (MPBWCP) are wood based products made from a concrete-like compound, with wood fibre from dead pine trees used in place of aggregate. The properties of MPBWCP make it ideal for a wide variety of applications, such as countertops, tiles, garden blocks and decorative uses. This research entailed a survey completed by 210 respondents in different consumer groups: industrial consumers, professional consumers, home consumers, and environmental organization supporters. The primary fmding of the research was that, on average, consumers are quite interested in learning more about and potentially using MPBWCP as a building material. They also perceive it to be a green product. Significant differences were noted between the groups of survey respondents for several questions, especially when considered on an occupational level. These fmdings will serve as a guide for those involved in the eventual launch of MPBWCP as a commercially available building material, as well as for others attempting to market a wood based product.

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Description of green versus environmentally indifferent consumers of wood products in Scandinavia: flooring and decking

Cited by 37 publications

References 13 publications

Product quality and value from consumer perspective—An application to wooden products

Product quality and value from consumer perspective—An application to wooden products

Wood or Laminate?—Psychological Research of Customer Expectations

A marketing study of consumer acceptance & perceived greenness of wood concrete products

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