Department Stores and Luxury Business

Abstract

Luxury business developed alongside department stores, which created a new market for luxury brands and proved to be a crucial marketing channel for two reasons. First, the highly respected image of department stores enhanced that of their luxury-branded in-house boutiques for a wider range of consumers. Second, department stores used the good reputation of luxury brands to upscale their offering and include high-fashion merchandise. Some department stores have now become tourist attractions for luxury shopping. However, a new trend has appeared in emerging countries: shopping malls have largely taken over the former role of department stores. This chapter examines, from a historical perspective, the major role that department stores have played in the development of luxury business.

Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan

“…Produk kelas atas dari berbagai perusahaan terkemuka, seperti tas atau sepatu, sering kali dijual sebagai barang preloved agar lebih mudah dijangkau dengan harga yang relatif lebih murah bagi konsumen yang lebih luas. (Fujioka & Pitkänen, 2022). Evans et al (2022) mengemukakan barang yang dijadikan preloved berarti merupakan produk dengan variasi yang langka dipasar karena ada beberapa merek yang hanya memproduksi dengan kuantitas yang terbatas.…”