This paper explores the use of social media or Web 2.0 services for an international collaborative project.2 Participants in this collaboration used free and inexpensive social media tools to communicate and work together. This case study presents a model for using inexpensive social media tools to forge new partnerships among academic libraries. Academic libraries can now tap the expertise of fellow librarians in other countries and explore new cultures to improve and extend their services without the huge financial cost once attributed to international collaboration.
The Possibilities of Social Media to Promote International CollaborationWhen considering the global scope of higher education in the 21st century, can the path opened by social media for professional collaboration among international academic libraries be ignored? This article discusses a unique collaboration between two academic librarians, one in southeastern Pennsylvania, United States of America (USA), and the other in Shandong Province in the People's Republic of China (PRC). The article relates how international collaborations may occur through the use of social media, the difficulties faced by such collaborations, and the necessity and benefits of working with international colleagues. This article addresses the issues in forming international collaborations, taking into consideration distance, technological differences, language, culture, and the role that computer-mediated communication through social media tools can play in overcoming these obstacles. The growth of the Internet and the ease of professional networking that accompanied its expansion helped to make the individual members of OCLC stronger. Thousands of researchers and catalogers have gained greatly from this macro-level effort to build WorldCat.
Macro-Level Collaborations
Meso-Level Collaborations"International partnerships are becoming prevalent in tertiary education. These agreements and memorandums of understanding are often done at the higher administrative levels filling the gaps in program offerings, and increasing enrolment in both institutions" (Alleyne & Rodrigues, 2011, p.261).
Micro-Level CollaborationsWith micro-collaborations, a whole new model of interaction is brought into focus. This type of collaboration, according to Gazan (2010), is defined as "brief, informal expressions of mutual interest and mutual effort toward seeking information on a given topic" (p. 693). Studies of transactions conducted in Naver's Knowledge-In (South Korea), Answerbag, and Yahoo Answers have shown that the ability to transact meaningful collaborations in online social Q&A communities has much to do with the social capital a participant has accrued within a community. "High-status" individuals will draw attention in any environment and more easily make the connections for successful collaboration. Gazan (2010) postulated a social site different from that of the traditional question-and-answer (Q&A) site, one that would allow participants to follow questions by joining the convers...