Defining Perceived Quality in the Automotive Industry: An Engineering Approach

Stylidis, Konstantinos; Wickman, Casper; Söderberg, Rikard

doi:10.1016/j.procir.2015.01.076

Cited by 58 publications

(46 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…First, the aesthetic and functional dimensions of design directly reinforce consumers' perceived quality of both incrementally and radically innovative products, whereas the direct effects of symbolic dimension are not significant in both innovation categories. Our study supports the “classic” view that takes aesthetics as one of the quality dimensions (Stylidis et al, ) and extends the literature by demonstrating a positive empirical relationship between functional dimension and consumer perceived quality. Therefore, the “What is beautiful is good” principle of design (Dion et al, ) should be changed to “What is beautiful and functional is good”.…”

Section: Discussionsupporting

confidence: 88%

“…As argued by Stylidis, Hoffenson, Wickman, Söderman, and Söderberg (2014), functionality impression is an important part of customers' perceived quality of premium trucks. Likewise, previous research shows that functional dimensions such as ergonomics have an impact on perceived quality of cars (Stylidis et al, 2015) and purchasing intention (Shaharudin, Mansor, Hassan, Omar, & Harun, 2013). Moreover, product design in incremental technology innovations emphasizes the coupling of improved technologies with customer needs (Crawford & Di Benedetto, 2010), and in turn customers may respond to innovative products based on improved product functions.…”

Section: Effects Of Functional Dimensionmentioning

confidence: 94%

“…High level of perceived product quality could generate a positive WOM effect (Chaniotakis & Lymperopoulos, 2009;Chen, Lin, & Chang, 2014) and stimulate customers' purchase intentions (Homburg et al, 2015;Snoj, Pisnik Korda, & Mumel, 2004;Tsiotsou, 2006). Moreover, perceived quality can be influenced by design features of a product (Stylidis, Wickman, & Söderberg, 2015), as previous research findings have indicated that design is a signal of quality (Micheli & Gemser, 2016;Orth & Malkewitz, 2008), and consumers typically connect well-designed products with better manufacturing processes and stricter quality control (Eisenman, 2013). Hence, perceived quality can act as a mediator between extrinsic design attributes and customers' purchase intention and WOM.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

See 2 more Smart Citations

An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

Xue

2019

Creat Innov Manage

View full text Add to dashboard Cite

By integrating research on product design with ideas from marketing and consumer perceptions, this paper formulates a set of coherent hypotheses about the effects of tripartite design dimensions on consumer perceptions and responses. We conduct two surveys on incremental and radical technology innovations, respectively, and accordingly get two different samples to test the hypotheses. Empirical results reveal that the effects of aesthetic and functional dimensions on consumer purchase intention and word of mouth vary across two types of innovations. Specifically, for incrementally innovative products, aesthetic and functional dimensions influence consumer purchase intention and word of mouth, both directly and indirectly, through the mediation of consumer perceived quality. By contrast, for radically innovative products, the effects of aesthetic and functional dimensions on purchase intention and word of mouth are totally mediated by perceived quality. Additionally, the effects of symbolic dimension on consumer perceptions and responses achieve consistency across radical and incremental technology innovations. That is, the higher the level of symbolic dimension, the stronger purchase intention and the better word of mouth there will be, whereas the direct influence of symbolic dimension on perceived quality is not significant in either innovation category.

show abstract

Section: Discussionsupporting

confidence: 88%

Section: Effects Of Functional Dimensionmentioning

confidence: 94%

Section: Theoretical Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

Xue

2019

Creat Innov Manage

View full text Add to dashboard Cite

show abstract

“…All components and system solutions of the product shall be built in such a way that the product is perceived as one of high quality. This paper focuses on TPQ and its sub-attributes as it was defined in the theoretical description of the engineering approach to Perceived Quality (Stylidis, Wickman, and Söderberg 2015).…”

Section: Basic Definitions For Perceived Qualitymentioning

confidence: 99%

“…Firstly, this paper focuses on the attribute Technical Perceived Quality (Stylidis et al 2015) and only on automotive designs, however, the method can be applied to other product attributes with direct customer impact. The new method is used to understand how design decisions will impact customer satisfaction and consequently optimal balancing of PQ attributes.…”

Section: Limitationsmentioning

confidence: 99%

Perceived Quality Attributes Framework and Ranking Method.

Stylidis¹,

Wickman²,

Söderberg³

2018

Preprint

Self Cite

View full text Add to dashboard Cite

Perceived quality (PQ) is one of the most important product attributes in the automotive industry that defines successful automotive design. This paper presents a new approach regarding PQ assessment by examining PQ decomposed into a structure with the top-down approach to the level of basic ("ground") attributes, covering almost every aspect of car quality perception from the engineering viewpoint. The paper proposes a novel method for PQ attributes relative importance ranking, resulting in the PQ balance of the vehicle, within the given conditions. The proposed method helps to reach the equilibrium of the vehicle's quality equation from the perspective of design effort, time and costs estimations. The authors introduce the Perceived Quality Framework (PQF), which is the taxonomy system for PQ attributes and the core of the attributes importance ranking method. The research outcomes are based on findings of qualitative exploratory study that includes the European and North American premium and luxury automotive manufacturers. To validate the proposed method, an industrial pilot study was performed with one of the automotive companies to examine the PQ attributes importance ranking obtained from automotive industry professionals. The results can significantly improve PQ assessment during all stages of product development.

show abstract

Microcapsule‐Containing Self‐Reporting Polymers

Calvino

Weder

2018

Small

View full text Add to dashboard Cite

Self‐reporting polymers, which can indicate damage or exposure to excessive stress with a clearly perceptible optical signal, are potentially useful for several technological applications, including stress‐sensitive sensors that enable in situ monitoring of mechanical events and structural health monitoring systems. A versatile and simple concept to realize this function is the exploitation of microcapsules that are filled with solutions of dyes that are released and chemically or physically activated when the protective shell is damaged. Such microcapsules can readily be incorporated into polymers and the composites thus made can be processed into films, coatings, or other objects. Mechanochromic effects can be realized with different types of dyes and activation schemes. In this concept article, a selection of recent key studies is presented to provide an overview of the state of the field. Different architectures and operating principles and their advantages and drawbacks are reviewed. The parameters that influence the design of microcapsule‐based mechanochromic systems are considered and unexplored chromophore systems that might be useful to design future self‐reporting polymers are discussed. Finally, specific aspects of capsule design, fabrication, and integration into polymers are presented. Throughout the article, challenges and opportunities of the concept are highlighted and possible future directions are discussed.

show abstract

Defining Perceived Quality in the Automotive Industry: An Engineering Approach

Cited by 58 publications

References 22 publications

An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

Perceived Quality Attributes Framework and Ranking Method.

Microcapsule‐Containing Self‐Reporting Polymers

Contact Info

Product

Resources

About