Abstract:This paper looks at the value and benefits of creativity in the workplace, with insights from a participant who runs a start-up hair product company. By doing a case study on a specific firm, the goal of this paper is to acquire a comprehensive understanding of what creativity is and its vital application or impact in management. It also analysed the importance of creativity at an organizational and individual level using data gathered from a sales manager from Dubai Duty Free Airport, UAE. This study utilised… Show more
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